High Road

  1. The Gift That Keeps on Giving

    In an article in The Globe and Mail, Mia Pearson, president of High Road Communications, looks at how a gifting company’s experiential marketing strategy “delivers authenticity” traditional advertising couldn’t provide.

    Read: Canada’s Good Time Expert

    Posted on March 14th, 2011 | More · · ·

  2. Small Business Extends Invitation to Third Party

    Should small businesses be “open to working with anyone”? In an article in The Globe and Mail, Mia Pearson, president of High Road Communications, looks at how a small art company formed relationships to earn third-party validation.

    Read: Art That Appeals to the Masses

    Posted on February 28th, 2011 | More · ·

  3. No Egg on Gaga’s Poker Face After PR Stunt

    Can a PR stunt lay an egg and still be a success? In an article in The Globe and Mail, Mia Pearson, president of High Road Communications, reviews Lady Gaga’s Grammy theatrics and offers five ways businesses can succeed at the “delicate art” of PR stunts.

    Read: Could You Pull Off a Gaga-Style Stunt?

    Posted on February 18th, 2011 | More · · ·

  4. An Opinion About the Value of Bloggers

    In an article in The Globe and Mail, Mia Pearson, president of High Road Communications, offers advice on getting a “nod from an online influencer.”

    Read: Smart Marketers Make Friends With Bloggers

    Posted on February 10th, 2011 | More · · ·

  5. The Importance of Telling the Whole Brand Story

    For some businesses, selling “ancillary offerings” can lead to success. In an article in The Globe and Mail, Mia Pearson, president of High Road Communications, explains how social media offers a “new world of opportunities” for promoting all aspects of a company’s brand.

    Read: Marketing Lessons From the Ice Tower

    Posted on February 3rd, 2011 | More · · · ·

  6. Add to Cart: A New Online Shopping Experience

    Many consumers seem to miss one thing online shopping lacks: the shopping experience. In an article in The Globe and Mail, Mia Pearson, president of High Road Communications, explains a cosmetics company’s online solution that creates “genuine public consumer chatter.”

    Read: The Cosmetics Counter Gets a Makeover

    Posted on January 31st, 2011 | More · · ·

  7. A Cookie’s Monster Marketing Success

    For some small businesses, focusing on an underserved clientele is the path to success. In an article in The Globe and Mail, Mia Pearson, president of High Road Communications, looks at how one small bakery took its “online marketing one step further.”

    Read: Bunner’s Bakes a Winning Business Recipe

    Posted on January 25th, 2011 | More · · · ·

  8. All Hail the (Content) King

    For communicators, even valuable content gets lost in the flood of online information. In an article in The Globe and Mail, Mia Pearson, president of High Road Communications, looks at a company that began creating content that “doesn’t just bark” at the audience.

    Read: The Mark Knows How to Make Content King

    Posted on January 14th, 2011 | More · ·

  9. The Joy of Small Businesshood

    In some cases, the challenges of growing a company can be similar to raising a child. In an article in The Globe and Mail, Mia Pearson, president of High Road Communications, a Fleishman-Hillard company, explains why small business owners must “acknowledge when it is time to let go.”

    Read: Know When It’s Time to Let Things Go

    Posted on December 27th, 2010 | More ·

  10. Smart Small Business Moves — Trends or No Trends

    Which communications trends does 2011 have in store? In an article in The Globe and Mail, Mia Pearson, president of High Road Communications, a Fleishman-Hillard company, shares practices small businesses would “be crazy not to get involved” with.

    Read: A Marketer’s Dream Scenario for 2011

    Posted on December 20th, 2010 | More · · ·

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