Hispanics

  1. Specific Views on General Policy: A PRWeek Roundtable

    In a PRWeek special report, public affairs specialist Pat Cleary joins other industry leaders for a roundtable on policy change. Topics include a campaign tactic that requires “miniscule effort for huge payback” and why there should be a “pitch for no gridlock” after the 2012 election.

    Read: Public Affairs Roundtable 2011: Changes in Policy

    Posted on November 2nd, 2011 | More · · · · · · · ·

  2. The Most Social of All Networks

    In an article in Latin Business Chronicle, communications specialist Dario Cutin talks about the problems that are likely to arise when communications “are designed in a vacuum.”

    Read: Social Networks: Back to Basics

    Posted on May 9th, 2011 | More · ·

  3. Person to Persona: Using Social Media to Connect With Hispanic Consumers

    Today’s growing and increasingly complex Hispanic population in the U.S. can no longer be treated as a homogenous group. In a recent webinar, members of Fleishman-Hillard’s Hispanic marketing team offer new insights into this evolving demographic and discuss using social media to create an authentic connection with the Hispanic consumer.

    Watch: Creating Meaningful Hispanic Connections

    Posted on June 16th, 2010 | More · · ·

  4. Phoenix Suns Take an Open Shot at Immigration

    During a recently televised playoff game against San Antonio, the Phoenix Suns wore “Los Suns” jerseys to protest the controversial immigration law passed in Arizona. The team from Hispania Plaza says this is just one example of how the NBA acts as a driving force when it comes to “recognizing the importance of the Latino community.”

    Posted on May 6th, 2010 | More · · ·

  5. Latino Communities Come Together to Help Haiti

    As Latino communities around the globe pull together to help Haiti, social media continues to play a key role in supporting the earthquake-ravished country. The team from Hispania Plaza says when it comes to promoting relief efforts, technology has been “instrumental in casting a wider net.”

    Posted on January 22nd, 2010 | More · ·

  6. Latinos in Social Media: An Interview With Louis Pagan

    The team from Hispania Plaza recently sat down for an interview with Louis Pagan, co-founder of Latinos in Social Media (LATISM). Topics discussed included the organization’s upcoming “Heritage Tour” and why Latinos are adopting social media “at a rate of 50 percent above any other group.”

    Posted on August 27th, 2009 | More · ·

  7. Hispanics and Healthcare Reform

    As Congress continues to work on healthcare legislation, the fact remains that access to insurance and ongoing services is a more serious problem in the Hispanic community. The team from Hispania Plaza explains why meaningful reform is so critical to this largely underinsured demographic.

    Posted on July 30th, 2009 | More · · ·

  8. An Interview With Telemundo’s Danny Morales

    The team from Hispania Plaza recently sat down with Danny Morales, a reporter for NBC’s Telemundo. Topics included the dangers facing one-trade media professionals and why Hispanic journalism students should begin guarding their online personas.

    Posted on March 19th, 2009 | More ·

  9. Do I Know You? Tailoring Your Marketing Message

    Is there a difference between Latino and Hispanic? And what do conservative gays think about the LGBT acronym? The team from Hispania Plaza takes a look at “further segmentation” marketing and explains why many Hispanics are not Hispanic and most LGBTs are not LGBTs.

    Posted on January 29th, 2009 | More · ·

  10. Hispanic Marketing and the Staying Power of Latinas

    At this year’s National Hispania Leadership Institute conference, members of the Hispania Plaza team explained why connecting with the increasingly influential Latina segment is the most important strategic “next step” in building a Hispanic marketing program that will last.

    Posted on November 18th, 2008 | More ·

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