Innovation

  1. Is It Time to Go Off the Safe and Known Digital Path?

    Is it better to “try, test and fail” with a digital trend or wonder what might have been? Our communications specialists in Mexico look at some innovation success stories and suggest how companies can factor in some risk.

    Posted on January 11th, 2012 | More · · ·

  2. The CSR Challenge: Go Beyond the Tactics

    While CSR reporting has taken root, some communicators suggest it’s time to go beyond “dipping our toes in the waters.” The team from Sustainability looks at four success stories — and issues a challenge for the new year.

    Posted on January 10th, 2012 | More · ·

  3. What’s the Big Idea?

    In an Ad Age special report, Dave Senay, Fleishman-Hillard president and CEO, discusses big ideas shaping the industry. Topics include “the democratization of ideation” and why now is a great time for public relations.

    Read: The Big Idea

    Posted on December 1st, 2011 | More · · ·

  4. RIP Steve Jobs: Industry Has Lost a Pioneer, Not His Vision

    As the tech industry and business in general mourns the loss of Steve Jobs, what might happen next for Apple and the industry? From the iCloud revolution to the soon-to-be released iPhone5, the communications specialists from Our Perspective examine the legacy and power of “a true visionary.”

    Posted on October 6th, 2011 | More · ·

  5. Communications in China: A View from the WEF

    At the World Economic Forum in Dalian, China, Dave Senay, president and CEO of Fleishman-Hillard, sits down with 21CBH.com to discuss the state of business communications for Chinese companies. Topics include the media-consumption fingerprint, what quality growth looks like, and why “there are only two kinds of companies in the world.”

    Watch: Dave Senay Discusses Chinese Business at the World Economic Forum

    Posted on September 21st, 2011 | More · · · ·

  6. A Push for Sustainable Innovation

    In an article in GreenBiz, sustainability specialist Alex Hahn from VOX Global shares takeaways from the National R4 Conference. Topics include the importance of customer cues and how local-level partnerships can “open the doors for environmental innovation.”

    Read: Three Takeaways From the U.S. Chamber’s Sustainability Conference

    Posted on July 28th, 2011 | More · · · · ·

  7. A Smart Look at Intellectual Property in the U.K.

    The communications specialists from Our Perspective look at key recommendations from “A Review of Intellectual Property and Growth,” a report commissioned by the U.K. government. Topics include piracy, fair use and why substandard patent systems could do “more harm than good” for innovation.

    Posted on May 18th, 2011 | More · · ·

  8. Western Parents Hear Roar of ‘Tiger Mom’

    In her recent book, Amy Chua makes waves by proclaiming Chinese mothers superior to Western mothers. The innovation specialists from What Are We Thinking examine the controversial author’s position and look at whether kids can learn to be innovative “under the Tiger Mom’s tutelage.”

    Posted on February 4th, 2011 | More · · · ·

  9. Say Hello to Generation ‘Why Not’

    In Toronto, a creative 22-year-old CEO is demonstrating how young entrepreneurs “are leading the way right now.” In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, looks at how innovative ideas and ambition are defining a “generation of young people who want it all.”

    Read: Young CEO Reboots Campus Promos

    Posted on October 11th, 2010 | More · · · · ·

  10. China Hopes Giant Bus Will Drive Better Air Quality

    The rising number of new cars and industries is placing China’s role as a front-runner in the global race for green superiority in jeopardy. The innovation team from What Are We Thinking takes a look at the 3D Express Coach, a uniquely designed 1,200-passenger vehicle and the country’s latest effort to help offset deteriorating air quality.

    Posted on August 20th, 2010 | More · ·

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