The rising number of new cars and industries is placing China’s role as a front-runner in the global race for green superiority in jeopardy. The innovation team from What Are We Thinking
takes a look at the 3D Express Coach, a uniquely designed 1,200-passenger vehicle and the country’s latest effort to help offset deteriorating air quality.
Innovation
China Hopes Giant Bus Will Drive Better Air Quality
Posted on August 20th, 2010 | More Automotive & Transportation · Innovation · Sustainability
LBS Companies Hope Consumers Check Out New Check-In Features
As the location-based services market heats up, several companies are looking to new check-in features as a way to stand out. The team from Mobile Behavior
reviews the latest LBS offerings and explains why there’s “a lot more innovation to come.”Posted on July 21st, 2010 | More Innovation · Mobile · Mobile Behavior
Paging Creative Medical Professionals, STAT
Is broad creative thinking more important in the medical profession than any other? The healthcare specialists from Unleashed
discuss why medical training and new technology may “cloud rather than illuminate.”Posted on June 11th, 2010 | More Healthcare · Innovation · TogoRun
School’s Out Forever: ‘Unschooling’ Gains Traction With Home Educators
An emerging trend among U.S. homeschoolers centers on allowing students to learn “without doing school.” But is this new approach, called “unschooling,” a valuable way to educate children? The innovation specialists from What Are We Thinking
look at some of the pros (experiential learning) and cons (lack of social interaction) of this controversial practice.Posted on April 27th, 2010 | More Education · Innovation · Youth
How to Go the Distance When It Comes to Social Media Adoption
As the use of digital channels continues to flourish, more companies are facing market pressures to adopt social media as part of their communications plans. Digital specialist Mark Blevis
compares social media to the transportation industry and offers five tips to help organizations address the “first mile-last mile challenge of social media adoption.”Posted on April 22nd, 2010 | More Digital & Social Media · Innovation · Technology
Can Apple Create a New Breed of Mobile Advertising?
When Apple CEO Steve Jobs recently unveiled iAd, a new advertising platform designed specifically for the iPhone, he said it would provide the “elusive emotion plus interactivity” missing from the mobile ad medium. In a Mobile Marketer article, mobile specialist Allison Mooney says that by letting designers “flex their creative muscles,” the iAd platform “could change the game for mobile advertising.”
Posted on April 18th, 2010 | More Innovation · Mobile · Mobile Behavior · Research
Marketing to Teens: One Size Doesn’t Fit All
For many marketers, finding innovative ways to reach the elusive teen audience can be a challenge. The team from Word of Mouth
offers five key points to help businesses engage a young demographic without sounding “like Charlie Brown’s teacher.”Posted on April 13th, 2010 | More B2C · Digital & Social Media · Innovation · Word of Mouth · Youth
Innovative Strategies Help Small Businesses Cut Through the Noise
Even the most resource-rich global companies struggle to make a lasting impact with customers. In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, talks about using innovative tactics to help small businesses “cut through the noise.”
Posted on March 11th, 2010 | More B2C · High Road · Innovation · Small Business Owners
The Upside of Twitter in the College Classroom
As college class sizes continue to increase, educators are looking for new ways to engage students and encourage participation. The innovation specialists from What Are We Thinking
discuss the use of mobile devices at large universities and how Twitter “has made classroom conversation more productive.”Posted on March 4th, 2010 | More Digital & Social Media · Education · Innovation
Innovative Public-Private Healthcare Partnerships
From providers to parents to government officials, everyone wants to know who’s providing the best care and how they’ll access it. In “Innovative Strategies for Addressing Today’s Healthcare Challenges,” an in-depth report published in the International Journal of Innovation Science, innovation specialist Kathie Thomas and public affairs specialist Mary Beth Luna Wolf discuss the benefits of public-private partnerships to both organizations and consumers. Topics covered include harnessing assets, the use of collaboration tools and value assessment methodology.
Study: Innovative Strategies for Addressing Today’s Healthcare Challenges
Posted on February 26th, 2010 | More B2G · Healthcare · Innovation · Public Affairs
