LGBT

  1. Has LGBT Messaging Moved Mainstream?

    From the hit TV sitcom “Modern Family” to the headlines about California’s Proposition 8, one thing seems evident: Mainstream media is raising awareness of the LGBT community. In a Medill Reports article, LGBT communications specialist Michael Murphy discusses the group’s “highly coveted” brand loyalty and explains why businesses targeting LGBT audiences need to practice what they preach.

    Read: Bridging the Gap: LGBT Marketing

    Posted on August 30th, 2010 | More · · · ·

  2. LGBT Marketing Helps Build Overall Brand Image

    With overall acceptance on the rise, does the world still need initiatives that specifically target the LGBT community? The LGBT communications specialists from Out Front discuss why more brands need to recognize the “potential in reaching out to this segment.”

    Posted on August 26th, 2010 | More · · · · ·

  3. Leveraging Social Media to Reach the LGBT Consumer: An Interview With Nick Vivion

    Nick Vivion, co-founder of Unicorn Booty, a social media marketing platform that connects consumers with gay-friendly businesses, sits down with the LGBT communications specialists from Out Front. Topics include the importance of “aggregating” the gay community’s buying power and why “there is no longer one LGBT marketplace.”

    Posted on June 9th, 2010 | More · ·

  4. Gay Marriage Means More Money

    Following the recent legalization of gay marriage in Washington, D.C., some LGBT marketers are pointing to the practical outcomes: job creation and increased tourism. The LGBT communications specialists from Out Front agree the argument for same-sex marriage should be centered on civil rights, but suggest “the fiscal implications will resonate with the greater public.”

    Posted on March 10th, 2010 | More · ·

  5. Super Bowl Ad Prompts Controversy for CBS

    As controversy continues to grow over CBS’s decision to allow a pro-life advocacy group to air a spot during the Super Bowl, organizations opposing the ad are challenging the network’s policy. The LGBT communications specialists from Out Front look at four “critical communication questions” the issue has raised thus far.

    Posted on January 27th, 2010 | More · ·

  6. Marriott Wants LGBT Travelers to Check In

    In a continued effort to position itself as an LGBT-friendly hospitality brand, Marriott International launched marriottgaytravel.com. The LGBT communications specialists from Out Front explain why the new site is “a strong example of appropriately engaging with a global LGBT community of travelers.”

    Posted on January 12th, 2010 | More ·

  7. Hate Crimes Law Signals Change for LGBT Community

    Will the Matthew Shepard and James Byrd Jr. Hate Crimes Prevention Act create a safer place for the LGBT community in the U.S.? The Out Front team says the recently enacted law is “a giant leap in the right direction,” but suggests a joint grassroots campaign between LGBT organizations and local law enforcement agencies should follow.

    Posted on October 30th, 2009 | More ·

  8. Which Advertisers Make GLAAD Happy?

    In a continued effort to recognize the power of media when it comes to positive inclusion, the first-ever GLAAD Media Awards in Advertising will be handed out in New York on October 27. The Out Front team takes a look at the inaugural event and talks about why the portrayal of LGBT individuals in mainstream advertising matters.

    Posted on September 16th, 2009 | More

  9. Building a Business Case for LGBT Supplier Diversity

    In 2011, the Human Rights Campaign’s Corporate Equality Index will begin scoring external engagement efforts, including supplier diversity. The team from Out Front expects companies will respond by continuing expanded reach efforts and, in some cases, establishing an LGBT-inclusive initiative.

    Posted on September 14th, 2009 | More

  10. LGBT Community Remembers Senator Ted Kennedy

    The team from Out Front reflects on the political legacy of late Senator Ted Kennedy, a friend, partner and advocate who “helped blaze a path within the LGBT community.”

    Posted on August 26th, 2009 | More ·

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