In a continued effort to recognize the power of media when it comes to positive inclusion, the first-ever GLAAD Media Awards in Advertising will be handed out in New York on October 27. The Out Front
team takes a look at the inaugural event and talks about why the portrayal of LGBT individuals in mainstream advertising matters.
LGBT
Which Advertisers Make GLAAD Happy?
Posted on September 16th, 2009 | More LGBT
Building a Business Case for LGBT Supplier Diversity
In 2011, the Human Rights Campaign’s Corporate Equality Index will begin scoring external engagement efforts, including supplier diversity. The team from Out Front
expects companies will respond by continuing expanded reach efforts and, in some cases, establishing an LGBT-inclusive initiative.Posted on September 14th, 2009 | More LGBT
LGBT Community Remembers Senator Ted Kennedy
The team from Out Front
reflects on the political legacy of late Senator Ted Kennedy, a friend, partner and advocate who “helped blaze a path within the LGBT community.”Posted on August 26th, 2009 | More LGBT · Public Affairs
Campaign Educates Students on LGBT Conversations
In a recent back-to-school campaign called “ThinkB4YouSpeak,” the Gay, Lesbian and Straight Education Network (GLSEN), along with the AdCouncil, attempts to tackle the pervasiveness of homophobic language in today’s schools. The team from Out Front
offers insight into the hard-hitting print ads, which it considers “both timely and relevant.”An Absolut World Without Labels
As part of its new campaign featuring a label-less vodka bottle, long time LGBT advocate Absolut has launched a blog to “encourage a global dialogue about discarding labels and prejudices for sexual minorities.” The Out Front
team weighs in on the campaign and looks at how “words and labels help or harm the LGBT community.” Posted on August 17th, 2009 | More LGBT
What’s in a Phrase? Words to Avoid in LGBT Communications
When it comes to language used when referring to members of the LGBT community, what not to say may surprise you. The Out Front
team addresses an issue often “fraught with tension and confusion” by identifying eight key words or phrases LGBT communicators should avoid.Posted on August 4th, 2009 | More LGBT
Tuning In to LGBT Entertainment Media Coverage
The Gay & Lesbian Alliance Against Defamation (GLAAD) recently released its Network Responsibility Index, an annual report that gauges the “quantity, quality and diversity” of LGBT people on television. The Out Front
team provides insight regarding the results and explains why “not portraying LGBT people at all poses a problem.”Posted on July 28th, 2009 | More Entertainment · LGBT
Generating AIDS Awareness by Mobilizing Black Men
In light of recent statistics identifying black men as the fastest growing number of new HIV cases, the Black AIDS Media Partnership decided to take action. The group launched Greater Than AIDS, a campaign that, according to the Out Front
team, does a “refreshing” job of mobilizing the black community in order to create a movement of HIV/AIDS prevention and awareness.Posted on July 3rd, 2009 | More African-Americans · LGBT · Men
Online Pride: Influencing LGBT Perceptions
Can gay news and entertainment Web sites play a broader role in shaping the conversation about the LGBT community? In an interview with the Out Front
team, AfterElton.com editor Michael Jensen says entertainment has become one of the “most potent influences” when it comes to the societal acceptance of gay and lesbian people.Posted on June 30th, 2009 | More Entertainment · LGBT
Rallying Support in a New Media Marketplace
In today’s hyper-networked world, has the large advocacy event become a less effective replica of a historic communication method? The Out Front
team looks at the recent National Equality Rally, held to raise awareness of LGBT-related issues, and offers insight about planning a successful demonstration in a digital world.Posted on May 4th, 2009 | More Digital & Social Media · LGBT
