Lois Paul

  1. Can Candidates Avoid Being Sound-Bitten?

    Will the 2012 election become a “battle of the bad sound-bites”? Hoping for less rhetoric and clearer communication, the specialists from Beyond the Hype offer advice to help a busy electorate.

    Posted on February 6th, 2012 | More ·

  2. Checking the Message’s Expiration Date

    While the year has changed, many communicators might be “stuck on the treadmill of activities” and announcements. The communications specialists from Beyond the Hype share ways to perform a “gut check on your messaging.”

    Posted on January 11th, 2012 | More · · · · ·

  3. Worst PR Moves of 2011: A Not So #Winning Year for Some

    The communication specialists from Beyond the Hype provide a cringe-worthy review of this year’s worst PR moves. This list includes a “closely fought race” between sitcom star Charlie Sheen and Republican presidential nominee Herman Cain for “Best in Class Individual.”

    Posted on December 27th, 2011 | More · · ·

  4. Cracking the Code: Finding Ways to Reach IT Buyers

    The communications specialists from Beyond the Hype weigh in on reaching today’s IT buyers, including the importance of the “ideal, yet improbable” PR-press relationship.

    Posted on December 6th, 2011 | More · · · ·

  5. Does PR Benefit When Publications Go All Digital?

    Some observers see Ziff Davis Enterprise’s move to an all-digital format as “more fuel for the ‘PR is dead’ fire.” But the communications specialists from Beyond the Hype explain why that’s “the exact wrong way to look at it.”

    Posted on October 28th, 2011 | More · · ·

  6. With Red Sox Nation Seeing Red, Theo Succeeds

    Former Red Sox GM Theo Epstein appears to understand baseball — and handling crisis communications. The communications specialists from Beyond the Hype examine his steps, including why it was smart to “proactively take the medicine.”

    Posted on October 27th, 2011 | More · · ·

  7. Help for the ‘Very First Step’ of Social Media Strategy

    What can B2B tech companies can learn from Forrester’s Social Technographics research? The communications specialists from Beyond the Hype say the recently updated data “answer questions that should be asked” about developing a social media strategy.

    Posted on October 21st, 2011 | More · · ·

  8. What’s Your Story? Brands Enter Next Phase of Facebook

    In the wake of Facebook’s “most sweeping changes” in the past few years, companies and users alike are scrambling to find a footing. The communications specialists from Beyond the Hype discuss the social network’s new focus on “storytelling” and explain why companies need to forget about campaigns and start thinking about “what’s going on inside.”

    Posted on September 27th, 2011 | More · · ·

  9. When an Apology Could Use an Apology

    Should Netflix’s CEO apologize for his recent apology? The communications specialists from Beyond the Hype review the mea culpa and explain how the company misjudged the “customers’ viewpoint and anticipated reaction.”

    Posted on September 22nd, 2011 | More · ·

  10. No Debate About This Evolution: Journalism, Social Media Coming Together

    Whether it’s in Ad Age, Forbes or any number of outlets, the message seems clear: “The revolution is here.” The communications specialists from Beyond the Hype look at four recent stories that highlight the evolving relationship between journalism and social media.

    Posted on September 21st, 2011 | More ·

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