Lois Paul

  1. With Red Sox Nation Seeing Red, Theo Succeeds

    Former Red Sox GM Theo Epstein appears to understand baseball — and handling crisis communications. The communications specialists from Beyond the Hype examine his steps, including why it was smart to “proactively take the medicine.”

    Posted on October 27th, 2011 | More · · ·

  2. Help for the ‘Very First Step’ of Social Media Strategy

    What can B2B tech companies can learn from Forrester’s Social Technographics research? The communications specialists from Beyond the Hype say the recently updated data “answer questions that should be asked” about developing a social media strategy.

    Posted on October 21st, 2011 | More · · ·

  3. What’s Your Story? Brands Enter Next Phase of Facebook

    In the wake of Facebook’s “most sweeping changes” in the past few years, companies and users alike are scrambling to find a footing. The communications specialists from Beyond the Hype discuss the social network’s new focus on “storytelling” and explain why companies need to forget about campaigns and start thinking about “what’s going on inside.”

    Posted on September 27th, 2011 | More · · ·

  4. When an Apology Could Use an Apology

    Should Netflix’s CEO apologize for his recent apology? The communications specialists from Beyond the Hype review the mea culpa and explain how the company misjudged the “customers’ viewpoint and anticipated reaction.”

    Posted on September 22nd, 2011 | More · ·

  5. No Debate About This Evolution: Journalism, Social Media Coming Together

    Whether it’s in Ad Age, Forbes or any number of outlets, the message seems clear: “The revolution is here.” The communications specialists from Beyond the Hype look at four recent stories that highlight the evolving relationship between journalism and social media.

    Posted on September 21st, 2011 | More ·

  6. Do the New England Patriots Need a Spinning Class?

    The communications specialists from Beyond the Hype weigh in on quarterback Tom Brady’s clear-cut comments and why they drove “the team to overreact.”

    Posted on September 16th, 2011 | More · · ·

  7. Journalists’ Love of LinkedIn Begs the Question

    While a “near-universal” rate of B2B journalists use LinkedIn, why do they use it and other social sites? The communications specialists from Beyond the Hype weigh in on recent findings and explore “the more pertinent data.”

    Posted on September 1st, 2011 | More · · ·

  8. Corporate Social Media’s Quest for Serenity Now

    Some experts suggest corporate social media resembles a reality show shouting match. The communications specialists from Beyond the Hype offer a successful approach and explain why it might run “counter to the DNA of most marketers.”

    Posted on August 31st, 2011 | More · ·

  9. The Seven Habits of Highly Successful Media List Creators

    While press lists are “the foundation of a PR campaign’s media strategy,” creating one can be a daunting task. The communications specialists from Beyond the Hype share seven list strategies for young PR pros, including tips on using Google Blog Search and News.

    Posted on August 17th, 2011 | More · ·

  10. Disgruntled Soccer Fans With a Goal in Mind

    One group of soccer fans is mad as heck — but few people know it. The team from Beyond the Hype reviews a recent soccer protest and offers communications tactics, including ways to “build community and galvanize a fan base.”

    Posted on July 21st, 2011 | More · ·

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