As the U.S. Department of Agriculture takes steps toward improving school nutrition by overhauling the Childhood Nutrition Act, the food and beverage industry appears committed to do its part. The communications specialists from Biz Central
explain why “the private sector, the public sector and parents” all play a role when it comes to reducing childhood obesity.
Manufacturing
-
Improving School Nutrition Means Everyone at the Table
Posted on February 26th, 2010 | More Agribusiness · Education · Food & Beverage · Healthcare · Manufacturing · Public Affairs
-
The Increasing Global Importance of Turkey
Turkey’s recent growth as a manufacturing center for European markets, along with the country’s “perceived warming of relations” with leaders of the Islamic world, has caused members of the global community to sit up and take notice. In “The Increasing Global Importance of Turkey,” communications specialist John Saunders sheds light on Turkey’s “highly complex society” and offers insight into the country’s regional influence and geopolitical future.
Posted on November 16th, 2009 | More B-to-B · Manufacturing · Public Affairs
-
South Africa’s Flag Triggers Union Crisis for Rugby Team
By all accounts it was a PR dream come true. The South African Rugby team — the Springboks — was heading to the Rugby World Cup, and Fleishman-Hillard’s client, Canterbury International South Africa (CISA), was slated to produce most of the fan apparel. But things went terribly wrong when the South African flag was inadvertently placed upside down on several garments. The crisis was further compounded when it was revealed that some of the CISA merchandise was not locally produced. As a result, South Africa’s largest trade union, COSATU, publicly called for a boycott of the team. Following discussions, CISA agreed to a goal of 100 percent local manufacturing within two years. A press conference announcing the agreement and featuring CISA and COSTATU reps wearing Springbok jerseys went a long way toward restoring the brand’s reputation.
Posted on October 13th, 2007 | More Crisis Communications · Labor Communications · Manufacturing · Reputation Management · Sports
