Fleishman-Hillard » Manufacturing

Improving School Nutrition Means Everyone at the Table

Fleishman-Hillard — Fri, 26 Feb 2010 23:00:45 +0000

As the U.S. Department of Agriculture takes steps toward improving school nutrition by overhauling the Childhood Nutrition Act, the food and beverage industry appears committed to do its part. The communications specialists from Biz Central explain why “the private sector, the public sector and parents” all play a role when it comes to reducing childhood obesity.

The Increasing Global Importance of Turkey

Fleishman-Hillard — Mon, 16 Nov 2009 18:15:16 +0000

Turkey’s recent growth as a manufacturing center for European markets, along with the country’s “perceived warming of relations” with leaders of the Islamic world, has caused members of the global community to sit up and take notice. In “The Increasing Global Importance of Turkey,” communications specialist John Saunders sheds light on Turkey’s “highly complex society” and offers insight into the country’s regional influence and geopolitical future.

Read: The Increasing Global Importance of Turkey

South Africa’s Flag Triggers Union Crisis for Rugby Team

Fleishman-Hillard — Sat, 13 Oct 2007 14:00:00 +0000

By all accounts it was a PR dream come true. The South African Rugby team — the Springboks — was heading to the Rugby World Cup, and Fleishman-Hillard’s client, Canterbury International South Africa (CISA), was slated to produce most of the fan apparel. But things went terribly wrong when the South African flag was inadvertently placed upside down on several garments. The crisis was further compounded when it was revealed that some of the CISA merchandise was not locally produced. As a result, South Africa’s largest trade union, COSATU, publicly called for a boycott of the team. Following discussions, CISA agreed to a goal of 100 percent local manufacturing within two years. A press conference announcing the agreement and featuring CISA and COSTATU reps wearing Springbok jerseys went a long way toward restoring the brand’s reputation.