Media & Presentation Training

  1. Can Candidates Avoid Being Sound-Bitten?

    Will the 2012 election become a “battle of the bad sound-bites”? Hoping for less rhetoric and clearer communication, the specialists from Beyond the Hype offer advice to help a busy electorate.

    Posted on February 6th, 2012 | More ·

  2. Checking the Message’s Expiration Date

    While the year has changed, many communicators might be “stuck on the treadmill of activities” and announcements. The communications specialists from Beyond the Hype share ways to perform a “gut check on your messaging.”

    Posted on January 11th, 2012 | More · · · · ·

  3. Are You There, Media Coverage? It’s Me, a Sustainability Report.

    The team from Sustainability shares journalist insight and three tips on getting a sustainability story told, including why you shouldn’t “sugarcoat your story.”

    Posted on December 16th, 2011 | More ·

  4. The Seven Habits of Highly Successful Media List Creators

    While press lists are “the foundation of a PR campaign’s media strategy,” creating one can be a daunting task. The communications specialists from Beyond the Hype share seven list strategies for young PR pros, including tips on using Google Blog Search and News.

    Posted on August 17th, 2011 | More · ·

  5. Six Tips for Being Pitch-Perfect

    For communicators, pitching new business is “kind of a different monster.” Out-of-home specialist Mike Cearley shares tips, including what “could be the silver bullet,” to handle the pitch.

    Posted on August 5th, 2011 | More

  6. The Truth Will Hurt, or Help, Murdoch

    After being questioned by Parliament, Rupert Murdoch’s approach has many observers asking questions. In an MSNBC.com article, crisis communications specialist Chris Tennyson weighs in on why “the communications strategy has to absolutely support the truth.”

    Read: Murdoch’s ‘Foggy’ Performance May Have Served Him Well

    Posted on July 20th, 2011 | More · ·

  7. Swing and a Miss: How to Nail the PR Pitch

    While PR pros appear to have a lot to learn about pitching influencers, both sides can take certain steps. The team from Beyond the Hype offers advice to both groups to avoid “killing any chance” of building a relationship.

    Posted on May 5th, 2011 | More · ·

  8. The Handshake Is Mightier Than the Email

    The communications specialists from Beyond the Hype discuss the “lasting power of a handshake” and offer seven ways to bring back the lost art of the media tour.

    Posted on April 6th, 2011 | More · · ·

  9. How to Be a Storyteller in a Multitasker’s World

    Has multitasking “rewired” people’s brains when it comes to communicating? The team from Beyond the Hype explains and offers interview tips to tell a story with more than “pithy sound bytes.”

    Posted on March 25th, 2011 | More ·

  10. O’er the Gaffe That We Watched

    Can anything be learned from Christina Aguilera’s Super Bowl stumble? The communications specialists from Beyond the Hype say the national anthem mishap serves as a reminder for “spokespeople out there” to follow a tried-and-true principle: keep it simple stupid.

    Posted on February 7th, 2011 | More · · ·

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