Media & Presentation Training

  1. O’er the Gaffe That We Watched

    Can anything be learned from Christina Aguilera’s Super Bowl stumble? The communications specialists from Beyond the Hype say the national anthem mishap serves as a reminder for “spokespeople out there” to follow a tried-and-true principle: keep it simple stupid.

    Posted on February 7th, 2011 | More · · ·

  2. Smaller News Staffs Mean Larger Demands on PR Pros

    Smaller news staffs are placing larger demands on PR pros. The communications specialists from Beyond the Hype respond to journalists who want a “story in a box.”

    Posted on January 26th, 2011 | More ·

  3. What Gives a Sound Bite Teeth?

    In communications math, does a shorter sound bite equal lengthier coverage? The communications specialists from Beyond the Hype explain the role of “concisely interpreted” answers in the age of Twitter.

    Posted on January 12th, 2011 | More · ·

  4. May I Have Your Attention, Please: A Look at Digital Etiquette

    In a constantly connected world, what’s the best way for a speaker to engage a digitally distracted audience? The communications specialists from Beyond the Hype discuss a recent request by former President Bill Clinton and wonder if it might be time for “a ‘voice of God’ announcer.”

    Posted on December 1st, 2010 | More · ·

  5. Out of the Mouths of ‘Mad Men’

    In the season four premiere, the popular lead character of AMC’s “Mad Men” commits a public relations faux pas that provides real-world lessons. The communications specialists from Beyond the Hype discuss the strategies to resolve such an issue and why “PR is in a much stronger position” in today’s culture.

    Posted on July 27th, 2010 | More · ·

  6. Status Update: Facebook CEO Falls Flat at Digital Conference

    During an interview at this year’s All Things Digital conference, Facebook President and CEO Mark Zuckerberg had what one observer called “his ‘Nixon’ moment.” The communications specialists from Beyond the Hype analyze the social network co-founder’s performance, referring to it as a “one-person master class in how not to do a good interview.”

    Posted on June 4th, 2010 | More · ·

  7. Who Gets the Last Laugh in Late Night?

    Conan O’Brien recently gave his first TV interview since unceremoniously leaving “The Tonight Show” in January. The communications specialists from Beyond the Hype weigh in on the comedian’s performance and explain why most of his sound-bites “had a bitter sting.”

    Posted on May 4th, 2010 | More · ·

  8. A Swing and a Hit? Mark McGwire’s Media Tour

    Following an admission that he used steroids when he broke baseball’s single-season home run record in 1998, former major leaguer Mark McGwire embarked on a day long media tour. The communications specialists from Beyond the Hype weigh in on McGwire’s “road to repairing his reputation” and explain why “the worst is over.”

    Posted on January 13th, 2010 | More · ·

  9. Fleishman-Hillard Guest Lecturer Provides Insight for Professors at Tsinghua University

    The School of Journalism at Tsinghua University, one of China’s leading higher-learning institutions, recently invited Matt Wisla of Fleishman-Hillard Beijing, to speak as a guest lecturer at its media relations conference. Matt, who was joined by representatives from the Ministry of Education, discussed crisis communications and targeted media outreach with an audience that included journalists and university communications department heads.

    Posted on July 12th, 2007 | More

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