Men

  1. Advertisers Use Social Media to Continue the Conversation

    In an effort to stem eroding consumer trust, an increasing number of marketers are integrating social media into traditional advertising. Social media specialist Justin Goldsborough examines the trend and explains why companies are “changing what they feel the key takeaway should be in their ads.”

    Posted on January 6th, 2010 | More · · · ·

  2. Can a Mobile Device Be Manly?

    Verizon’s new “tough-talking” ad for the Droid, a recently introduced mobile device from Motorola, makes a direct appeal to the male consumer. Mobile specialists from Mobile Behavior examine the strategy and explain why, when it comes to status symbols, “phones are the new cars.”

    Posted on December 9th, 2009 | More · ·

  3. Trends in Online Marketing: Who’s Your Daddy?

    Much marketing attention has been paid the power and influence of online consumer moms. But social media specialist Jessica Smith discusses what she considers a “quiet trend” and shares her top five reasons why she believes “2010 will be the year of the daddy blogger.”

    Posted on August 19th, 2009 | More · ·

  4. Generating AIDS Awareness by Mobilizing Black Men

    In light of recent statistics identifying black men as the fastest growing number of new HIV cases, the Black AIDS Media Partnership decided to take action. The group launched Greater Than AIDS, a campaign that, according to the Out Front team, does a “refreshing” job of mobilizing the black community in order to create a movement of HIV/AIDS prevention and awareness.

    Posted on July 3rd, 2009 | More · ·

  5. Fleishman-Hillard Forms Global Sports Practice

    ST. LOUIS, Feb. 7, 2007 — Fleishman-Hillard International Communications today announced the formation of a global practice group consolidating the firm’s sports marketing credentials. FH Sports Business combines the scope of Fleishman-Hillard’s global network with a seasoned point of view that has been forged by dozens of professionals and decades of sports industry expertise. Fleishman-Hillard senior vice presidents Jim Woodcock (St. Louis) and J.J. Carter (San Francisco) have been named co-chairs of FH Sports Business and will work with professionals throughout the firm’s 80 offices in 24 countries. Read more »

    Posted on February 7th, 2007 | More ·

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