Fleishman-Hillard » Mobile Behavior

LBS Companies Hope Consumers Check Out New Check-In Features

Fleishman-Hillard — Wed, 21 Jul 2010 15:25:03 +0000

As the location-based services market heats up, several companies are looking to new check-in features as a way to stand out. The team from Mobile Behavior reviews the latest LBS offerings and explains why there’s “a lot more innovation to come.”

The Brand Promise of a Better Future

Fleishman-Hillard — Tue, 15 Jun 2010 17:48:12 +0000

At The #Promise, a conference held during this year’s Internet Week New York, industry and brand leaders convened to discuss how “social and mobile media can create a better world.” The team from Mobile Behavior talks about the social responsibility commitments that emerged from a “day of inspired thinking.”

Can Apple Create a New Breed of Mobile Advertising?

Fleishman-Hillard — Sun, 18 Apr 2010 15:10:54 +0000

When Apple CEO Steve Jobs recently unveiled iAd, a new advertising platform designed specifically for the iPhone, he said it would provide the “elusive emotion plus interactivity” missing from the mobile ad medium. In a Mobile Marketer article, mobile specialist Allison Mooney says that by letting designers “flex their creative muscles,” the iAd platform “could change the game for mobile advertising.”

Read: Why Apple’s iAd Platform Will Make Mobile Ads Sexy

Creative Mobile Strategy: An Interview With Ross Popoff-Walker

Fleishman-Hillard — Tue, 09 Mar 2010 23:51:06 +0000

The team from Mobile Behavior sits down with Ross Popoff-Walker, senior interaction designer at the digital advertising agency R/GA. Topics include preferred research methodologies, potential brand “roadblocks” and predictions about “the global mobile landscape leveling out.”

And the Oscar Goes to … SMS?

Fleishman-Hillard — Tue, 09 Mar 2010 01:29:58 +0000

At this year’s Academy Awards, producer Ric O’Barry walked on stage to accept his Oscar for best documentary film carrying a banner that read: “Text DOLPHIN to 44144.” The team from Mobile Behavior discusses the SMS call to action and cites it as an example of using mobile to engage consumers by capturing “moments of heightened emotion.”

An Experiment in Local Mobile Marketing

Fleishman-Hillard — Mon, 01 Mar 2010 19:30:18 +0000

How do small businesses know which mobile strategies provide the best local opportunities? The team from Mobile Behavior embarks on an SMS experiment to reveal “new insights around consumer mobile behavior,” including how to increase return visits and which onsite efforts are most engaging.

Mobile Cause Marketing Is No Bull

Fleishman-Hillard — Tue, 12 Jan 2010 16:00:35 +0000

How can nearly two hours of downtime at a Professional Bull Riders event become a case study in cause marketing? The team from Mobile Behavior suggests that by simply observing user context, companies can find “opportunities for constructive mobile marketing.”

Can a Mobile Device Be Manly?

Fleishman-Hillard — Wed, 09 Dec 2009 14:00:35 +0000

Verizon’s new “tough-talking” ad for the Droid, a recently introduced mobile device from Motorola, makes a direct appeal to the male consumer. Mobile specialists from Mobile Behavior examine the strategy and explain why, when it comes to status symbols, “phones are the new cars.”

Mobile Design Still Favors Function Over Form

Fleishman-Hillard — Tue, 20 Oct 2009 14:00:20 +0000

The idea of merging mobile communication devices with the digital wristwatch has been around for two decades. But as rumors of a new BlackBerry “Smartwatch” emerge, the mobile specialists from Mobile Behavior Blog wonder why designers “persist on keeping this hybrid form factor on life support.”

Harnessing Digital Power for Change

Fleishman-Hillard — Fri, 16 Oct 2009 15:00:02 +0000

Using social networks to affect change was just one of the topics covered at this year’s Alliance of Youth Movements Summit in Mexico City. The mobile specialists from Mobile Behavior Blog discuss event highlights and explain how SMS helped Nigerian farmers negotiate a 6 percent drop in the price of grain.