Mobile Behavior

  1. Mobile Trends on the Move in New York

    Can municipal government use mobile technology to improve urban life? The youth-oriented specialists from Mobile Behavior take a close look at recent digital efforts in New York and explain how these “hip initiatives” can make city living a “clickable” experience.

    Posted on October 9th, 2009 | More ·

  2. Youth Marketers: Your Trend Went That Way

    The youth-oriented specialists from Mobile Behavior look at today’s “smorgasbord of ‘of-the-moment’ cultural movements” and share the two fundamental ingredients required for a trend to take flight.

    Posted on November 26th, 2008 | More ·

  3. Do Mobile Marketers Need a Middleman?

    Can Medialets, an ad network for Apple’s iPhone, add value for mobile marketers? The youth-oriented specialists from Mobile Behavior take a look at how this new company plans to take advantage of a burgeoning iPhone economy and capture a healthy share of this “exploding market.”

    Posted on October 1st, 2008 | More ·

  4. Shopping Sites Help Youth Market Guide Global Trends

    Everyone knows the Internet changed the way consumers shop. But do newer Web sites that rely on word-of-mouth content tell them what to buy? The youth-oriented specialists at Mobile Behavior take a look at social shopping sites and what they’re doing to leverage “the new intention economy.”

    Posted on June 18th, 2008 | More · ·

  5. Are Impatient Consumers Ready for Digital Customer Service?

    Many of today’s consumers are frustrated by the increasingly impersonal nature of most customer service programs. According to the youth-focused specialists from Mobile Behavior, digital technology offers companies a way to reach customers that is not only relevant, but also has a surprisingly “human touch.”

    Posted on June 11th, 2008 | More ·

  6. Staying Relevant in the Mobile Marketplace

    For today’s youth, interactivity is a given and technology is a reflex. But as young mobile users continue to push the industry’s growth, the youth-focused specialists at Mobile Behavior take a look at what brands need to do to stay relevant to these “young and restless” consumers.

    Posted on June 9th, 2008 | More · ·

  7. Educating Students in a Wired World

    Schools throughout the U.S. prohibit students from using cell phones and hand-held devices in the classroom. But what if the technology could be used as a learning tool? The youth-focused specialists at Mobile Behavior talk about the benefits of adapting mobile technology for school and why today’s educational institutions should “embrace the future.”

    Posted on May 22nd, 2008 | More · ·

  8. Will Wireless Technology Change the Face of Civilization?

    Wireless technology continues to change the way we communicate. But what do we really know about how it’s changing the way we live? The free market specialists from Biz Central talk about the “monumental game-changers in the history of civilization” and why mobile phones should be added to that list.

    Posted on April 15th, 2008 | More ·

  9. Spring 2008 Trend Report: Marketing to Today’s Youth Consumer

    Are you familiar with the new reflex marketing paradigm? What about the latest social networks for tweens? The “Spring 2008 Youth Trend Report” from the youth-focused specialists at Mobile Behavior offers new insight into the behavior and buying habits of the youth consumer.

    Download: Spring 2008 Youth Trend Report

    Posted on April 11th, 2008 | More ·

  10. Tell Us What You Want, What You Really, Really Want

    Parents aren’t the only ones wondering what teenagers are thinking. Mobile and online marketers continue to clamor for new ways to tap into this influential and lucrative demographic. The youth-focused specialists from Mobile Behavior discuss the results of a recent teen panel discussion conducted by Ypulse, a media platform for youth media and marketing professionals.

    Posted on April 8th, 2008 | More · ·

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