Mobile Behavior

  1. First Your Nap, Then Mobile TV

    A recent study found an increase in parents who use mobile services to entertain their children. With the number of mobile content subscribers expected to grow to more than 400 million worldwide over the next five years, the youth-focused specialists from Mobile Behavior weigh in on the “mobilizing of the very youngest generation.”

    Posted on March 28th, 2008 | More · ·

  2. For Sports Marketers It's Goodbye Air Jordan, Hello Liu Xiang

    Sportswear giants Nike and Adidas are hoping to connect with China’s booming youth market by turning to local culture for design inspiration. The youth-oriented specialists from Mobile Behavior talk about finding marketing success by tapping into China’s emerging national pride.

    Posted on March 20th, 2008 | More ·

  3. And the Grammy Goes to … Text Messaging?

    The relationship between music and technology isn’t new. But what about technology as a muse for the musician? The youth-focused specialists from Mobile Behavior discuss how the language of mobile technology has moved from popular culture to influential art.

    Posted on March 17th, 2008 | More ·

  4. What's So Different About Marketing to the Mobile Consumer?

    Trying to make the mobile experience replicate the online experience often spells disaster for marketers. Yet avoiding this common pitfall isn’t easy. The youth-oriented specialists at Mobile Behavior discuss the distinct characteristics of mobile consumers and some of the companies who are getting mobile marketing right.

    Posted on March 5th, 2008 | More ·

  5. A Sex Scandal for the Digital Age

    How can an international sex scandal provide a helpful lesson for the PR industry? The youth-focused specialists at Mobile Behavior talk about a fallen celebrity’s online mea culpa and its relevance to social media and crisis communications.

    Posted on February 7th, 2008 | More · ·

  6. Will an Increase in Wireless Networks Mark the Beginning of a 'Post-Cellular' World?

    As wireless networks (Wi-Fi) become more relevant for mobile devices such as Apple’s iPhone, the importance of these networks as new media platforms takes on a whole new dimension. The specialists from the Mobile Behavior examine the trend and offer insight into what this new advertising platform means to marketers.

    Posted on January 18th, 2008 | More ·

  7. Asian Youth Lead Worldwide Mobile Technology Revolution

    As Asian youth continue to push the edge of technology and connectivity, this group is rapidly becoming a sophisticated economic force. The youth-focused specialists from the Mobile Behavior take a closer look at what’s motivating these future arbiters of global youth communications trends.

    Posted on December 14th, 2007 | More ·

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