While political conventions are “networking on steroids,” they also provide serious business opportunities. The public affairs specialists at VOX Global
, a Fleishman-Hillard company, share a strategy for engagement at the 2012 conventions.
Mobile
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An Agenda for the 2012 Conventions
Posted on January 31st, 2012 | More CSR · Digital & Social Media · Mobile · Public Affairs · Reputation Management
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The E-Doctor Will See You Now
Will the cloud help when you’re under the weather? Pharma specialist Mark Senak
looks at how technology has changed the patient experience, suggesting physicians might not realize “the change it demands.”Posted on January 26th, 2012 | More Digital & Social Media · Healthcare · Mobile · Public Affairs · Technology
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10 Lists + 10 Predictions: A Look at the ‘Year of the User’
What would a listing of the top 10 marketing and social media trends look like? The digital specialists from Fleishman DNA
provide the answer, as well as 10 broad predictions for “year of the user.”Posted on January 23rd, 2012 | More B2C · Digital & Social Media · Mobile · Technology · Word of Mouth
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Problem Solved? An Influence-Measurement Solution.
Despite Klout, Kred and others, brands have yet to solve the influence-measurement problem. Word of mouth specialist Spike Jones
offers a solution that might “crack that nut.”Posted on January 12th, 2012 | More B2C · Digital & Social Media · Mobile · Word of Mouth
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Will 2012 Bring the End (of QR Codes)?
Out-of-home specialist Mike Cearley
reviews a “year of poor executions” for QR codes and questions whether 2012 will be the time to “call them dead.”Posted on December 30th, 2011 | More Digital & Social Media · Mobile · Technology
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Why True Interaction Is on the Horizon
What two things must happen before people “really get to the point of interacting” with places and objects around them? Out-of-home specialist Mike Cearley
explains, suggesting why it likely will happen very soon.Posted on December 15th, 2011 | More Digital & Social Media · Mobile · Technology · Youth
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Making Believers of Augmented Reality
Yes, Virginia, there is a well-done augmented reality experience. Out-of-home specialist Mike Cearley
looks at three reasons why Macy’s use of enabling technology “deepens and extends the experience.”Posted on November 22nd, 2011 | More B2C · Digital & Social Media · Mobile · Technology · Youth
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Specific Views on General Policy: A PRWeek Roundtable
In a PRWeek special report, public affairs specialist Pat Cleary joins other industry leaders for a roundtable on policy change. Topics include a campaign tactic that requires “miniscule effort for huge payback” and why there should be a “pitch for no gridlock” after the 2012 election.
Posted on November 2nd, 2011 | More Automotive & Transportation · B2G · Digital & Social Media · Financial Communications · Financial Services & Insurance · Hispanics · Labor Communications · Mobile · Public Affairs
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Does PR Benefit When Publications Go All Digital?
Some observers see Ziff Davis Enterprise’s move to an all-digital format as “more fuel for the ‘PR is dead’ fire.” But the communications specialists from Beyond the Hype
explain why that’s “the exact wrong way to look at it.”Posted on October 28th, 2011 | More Digital & Social Media · Lois Paul · Mobile · Technology
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Creating Passion for Brands Beyond the Buzz
While it’s true that “PR’s foundation lies in creating buzz,” what should communicators do to build a longer lasting brand experience? Digital specialist Justin Goldsborough
says focus more on community, less on campaigns — and “trust your gut.”
