Mobile

  1. LBS Companies Hope Consumers Check Out New Check-In Features

    As the location-based services market heats up, several companies are looking to new check-in features as a way to stand out. The team from Mobile Behavior reviews the latest LBS offerings and explains why there’s “a lot more innovation to come.”

    Posted on July 21st, 2010 | More · ·

  2. Is New Government App a Smart Idea?

    According to the U.S. Department of Agriculture, its new smartphone app — which alerts consumers to the latest recall information — could prevent illness and even save lives. But pharma specialist Mark Senak says putting a “report incident” feature in the hands of consumers could “create chaos.”

    Posted on July 14th, 2010 | More · ·

  3. Consumers Say Online Research Key to Purchase Decision-Making Process

    The Internet is the most influential medium when it comes to making buying decisions, according to Fleishman-Hillard’s recently released 2010 Digital Influence Index. In a PRWeek article, research specialist Brian McRoberts discusses the study’s results and explains why search optimization, microblogging and mobility present the “biggest opportunities, as well as the pitfalls.”

    Read: Internet Holds the Most Influence Over Buying Decisions

    Posted on June 25th, 2010 | More · ·

  4. The Brand Promise of a Better Future

    At The #Promise, a conference held during this year’s Internet Week New York, industry and brand leaders convened to discuss how “social and mobile media can create a better world.” The team from Mobile Behavior talks about the social responsibility commitments that emerged from a “day of inspired thinking.”

    Posted on June 15th, 2010 | More · · · ·

  5. Connecting With Young Consumers via Location-Based Services

    When it comes to targeting “a young or Web-savvy audience,” online marketers need to go beyond blogs and Facebook pages. In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, urges businesses to explore using location-based services to build influencer lists and “further connect with customers.”

    Read: Millennials Happily Post Exact Whereabouts

    Posted on April 25th, 2010 | More · · ·

  6. Can Apple Create a New Breed of Mobile Advertising?

    When Apple CEO Steve Jobs recently unveiled iAd, a new advertising platform designed specifically for the iPhone, he said it would provide the “elusive emotion plus interactivity” missing from the mobile ad medium. In a Mobile Marketer article, mobile specialist Allison Mooney says that by letting designers “flex their creative muscles,” the iAd platform “could change the game for mobile advertising.”

    Read: Why Apple’s iAd Platform Will Make Mobile Ads Sexy

    Posted on April 18th, 2010 | More · · ·

  7. China’s Digital Influence on the Rise

    Despite Google’s withdrawal of its operations from China over censorship concerns, the country is fast becoming the “guiding light of the digital world,” according to Fleishman-Hillard’s soon-to-be-released Digital Influence Index. In an interview with The Australian, agency President and CEO Dave Senay discusses the study’s early results and explains that when it comes to the five key online usage areas, “China is at the top of each and every one.”

    Read: China to Dominate Culture of Internet

    Posted on April 5th, 2010 | More · ·

  8. South by Southwest 2010 Interactive: Beyond the Hype

    As the South by Southwest 2010 Interactive tech conference nears its end, digerati from around the globe are beginning to prepare “best of” lists. The communications team from Beyond the Hype takes a look at this year’s big winners, including a student-created website that “seems to be all everyone is talking about.”

    Posted on March 15th, 2010 | More · · ·

  9. Creative Mobile Strategy: An Interview With Ross Popoff-Walker

    The team from Mobile Behavior sits down with Ross Popoff-Walker, senior interaction designer at the digital advertising agency R/GA. Topics include preferred research methodologies, potential brand “roadblocks” and predictions about “the global mobile landscape leveling out.”

    Posted on March 9th, 2010 | More · · · ·

  10. And the Oscar Goes to … SMS?

    At this year’s Academy Awards, producer Ric O’Barry walked on stage to accept his Oscar for best documentary film carrying a banner that read: “Text DOLPHIN to 44144.” The team from Mobile Behavior discusses the SMS call to action and cites it as an example of using mobile to engage consumers by capturing “moments of heightened emotion.”

    Posted on March 8th, 2010 | More ·

Subscribe Subscribe to RSS

Learn More: Mobile

Opinions

 

Archives