Fleishman-Hillard » Mobile

Will Social Media Stamp Out Email?

Fleishman-Hillard — Wed, 08 Feb 2012 17:11:15 +0000

Is social media marketing responsible for the “impending demise” of email? The digital specialists from Fleishman DNA examine the platform’s decline, including how the changes could affect brands.

An Agenda for the 2012 Conventions

Fleishman-Hillard — Tue, 31 Jan 2012 19:23:03 +0000

While political conventions are “networking on steroids,” they also provide serious business opportunities. The public affairs specialists at VOX Global, a Fleishman-Hillard company, share a strategy for engagement at the 2012 conventions.

The E-Doctor Will See You Now

Fleishman-Hillard — Thu, 26 Jan 2012 19:21:13 +0000

Will the cloud help when you’re under the weather? Pharma specialist Mark Senak looks at how technology has changed the patient experience, suggesting physicians might not realize “the change it demands.”

10 Lists + 10 Predictions: A Look at the ‘Year of the User’

Fleishman-Hillard — Mon, 23 Jan 2012 13:50:07 +0000

What would a listing of the top 10 marketing and social media trends look like? The digital specialists from Fleishman DNA provide the answer, as well as 10 broad predictions for “year of the user.”

Problem Solved? An Influence-Measurement Solution.

Fleishman-Hillard — Thu, 12 Jan 2012 17:44:53 +0000

Despite Klout, Kred and others, brands have yet to solve the influence-measurement problem. Word of mouth specialist Spike Jones offers a solution that might “crack that nut.”

Will 2012 Bring the End (of QR Codes)?

Fleishman-Hillard — Fri, 30 Dec 2011 16:01:25 +0000

Out-of-home specialist Mike Cearley reviews a “year of poor executions” for QR codes and questions whether 2012 will be the time to “call them dead.”

Why True Interaction Is on the Horizon

Fleishman-Hillard — Thu, 15 Dec 2011 21:55:25 +0000

What two things must happen before people “really get to the point of interacting” with places and objects around them? Out-of-home specialist Mike Cearley explains, suggesting why it likely will happen very soon.

Making Believers of Augmented Reality

Fleishman-Hillard — Tue, 22 Nov 2011 14:53:24 +0000

Yes, Virginia, there is a well-done augmented reality experience. Out-of-home specialist Mike Cearley looks at three reasons why Macy’s use of enabling technology “deepens and extends the experience.”

Specific Views on General Policy: A PRWeek Roundtable

Fleishman-Hillard — Wed, 02 Nov 2011 12:48:01 +0000

In a PRWeek special report, public affairs specialist Pat Cleary joins other industry leaders for a roundtable on policy change. Topics include a campaign tactic that requires “miniscule effort for huge payback” and why there should be a “pitch for no gridlock” after the 2012 election.

Read: Public Affairs Roundtable 2011: Changes in Policy

Does PR Benefit When Publications Go All Digital?

Fleishman-Hillard — Fri, 28 Oct 2011 20:24:36 +0000

Some observers see Ziff Davis Enterprise’s move to an all-digital format as “more fuel for the ‘PR is dead’ fire.” But the communications specialists from Beyond the Hype explain why that’s “the exact wrong way to look at it.”