While it’s true that “PR’s foundation lies in creating buzz,” what should communicators do to build a longer lasting brand experience? Digital specialist Justin Goldsborough
says focus more on community, less on campaigns — and “trust your gut.”
Mobile
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Creating Passion for Brands Beyond the Buzz
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RIP Steve Jobs: Industry Has Lost a Pioneer, Not His Vision
As the tech industry and business in general mourns the loss of Steve Jobs, what might happen next for Apple and the industry? From the iCloud revolution to the soon-to-be released iPhone5, the communications specialists from Our Perspective
examine the legacy and power of “a true visionary.” Posted on October 6th, 2011 | More Innovation · Mobile · Technology
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Thoughts on Google’s ThinkHealth
Pharma specialist Mark Senak
talks about Google’s upcoming ThinkHealth 2011, including which session is the “most promising” and what appears to be missing from the event. Posted on September 12th, 2011 | More Digital & Social Media · Healthcare · Mobile · Public Affairs
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Innovation for Sale: A Look at the ‘Patent Bubble’
Is the tech industry on the verge of a patent bubble? The communications specialists from Our Perspective
review Google’s purchase of Motorola, pointing out a trend focused on “the collection rather than the creation of innovation.”Posted on August 24th, 2011 | More Digital & Social Media · Litigation Communications · Mobile · Technology
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Three Paths to Mobile Success in Mexico
In Mexico, there are tens of millions of mobile users — but only a few main ways to reach them. The communications specialists in Mexico
look at three methods to connect with consumers, from “sexier” apps to SMS for the “total universe” of users.Posted on August 23rd, 2011 | More B2C · Digital & Social Media · Mobile · Technology · Web Development
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Cracking the QR Code
While some companies do a good job of using QR codes, others appear to take a “throw-spaghetti-against-the-wall” approach. Digital specialist Justin Goldsborough
looks at some examples and shares do’s and don’ts of QR code usability.Posted on August 1st, 2011 | More Digital & Social Media · Food & Beverage · Mobile
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Breaking Up (With Brands) Is Easy to Do
For many consumers, breaking up is easy to do — at least when it comes to brands. The communications specialists in Australia
talk about how companies can create “a relationship that keeps the customer happy and continuously surprised.”Posted on July 27th, 2011 | More B2C · Branding · Financial Services & Insurance · Mobile · Technology · Word of Mouth
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A Brave New (Mobile) World
In the “Social Mobile Marketing” seminar at the Cannes Lions festival, technology specialist Bob Winslow sits down with Dr. Orin Levine of the International Vaccine Access Center and LivingSocial’s Mitch Spolan. The conversation ranges from mobile’s social benefits in developing countries to the business opportunities in established markets.
Posted on June 20th, 2011 | More B2C · CSR · Digital & Social Media · Healthcare · Mobile · Technology
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Mobile Medium Rewrites ‘Rules of the Game’
Mobile specialist Bob Winslow sat down with the team from France
to discuss Fleishman-Hillard’s upcoming Social Mobile Marketing seminar, a part of the Cannes Lions festival. Topics include the future of cloud computing and why the mobile medium has rewritten the “rules of the game.”Posted on June 17th, 2011 | More B2C · Digital & Social Media · Healthcare · Mobile · Research · Technology
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How Mobile Can Become More Social
Mobile’s promise has been to reach the right person at the right time — and it appears its time has come. In the third of a series for PRWeek, Dave Senay, president and CEO of Fleishman-Hillard and Cannes PR jury president, weighs in on the influence potential of “social mobile.”
Posted on June 17th, 2011 | More Digital & Social Media · Healthcare · Mobile
