Research suggests moms who blog are on the rise, but do PR pros know the best way to reach them? Digital specialist Justin Goldsborough
provides 10 tips to connect with the influential mommy blogger, including when it’s OK to use a smiley face emoticon.
Moms
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Today’s Top 10: Ways to Reach the Mommy Blogger
Posted on July 27th, 2011 | More Digital & Social Media · Moms · Research
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Rules of Engagement Change PR Landscape
The definition of engagement might be unclear, but social media’s influence on public relations is not. In a Mashable article, communications specialist Liz Hawks contributes thoughts on five ways social media engagement has changed PR.
Posted on May 12th, 2011 | More B2C · Digital & Social Media · Moms
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Western Parents Hear Roar of ‘Tiger Mom’
In her recent book, Amy Chua makes waves by proclaiming Chinese mothers superior to Western mothers. The innovation specialists from What Are We Thinking
examine the controversial author’s position and look at whether kids can learn to be innovative “under the Tiger Mom’s tutelage.” Posted on February 4th, 2011 | More Education · Innovation · Moms · Women · Youth
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The Importance of Telling the Whole Brand Story
For some businesses, selling “ancillary offerings” can lead to success. In an article in The Globe and Mail, Mia Pearson, president of High Road Communications
, explains how social media offers a “new world of opportunities” for promoting all aspects of a company’s brand.Posted on February 3rd, 2011 | More Digital & Social Media · High Road · Moms · Small Business Owners · Travel & Tourism
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The Anatomy of a Successful Nonprofit Campaign
Has social media helped nonprofit fundraising mature beyond “just making people laugh or cry”? In an article in Third Sector, digital specialist Dean Russell looks at the contributing factors to a successful — and inclusive — Save the Children campaign.
Posted on February 2nd, 2011 | More CSR · Digital & Social Media · Moms · Public Affairs
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Moms Help Label Small Business a Success
Companies know that mastering the mom market is difficult — but worth the effort. In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, looks at one small business that achieved success by recognizing a change in how “moms talk to each other.”
Read: Mastering the Mom Market
Posted on December 1st, 2010 | More Digital & Social Media · High Road · Moms · Women · Word of Mouth
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She Is Woman, Watch Her Spend
When it comes to major spending decisions, women are largely considered “CFOs of the household.” In a Womenetics article, communications specialist Karen Kaplan discusses research results and offers insight into “the new American woman.”
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What Women Really Want: New Insight About the Female Consumer
Marketers may be surprised to learn which sources of information women find essential to their shopping. The team from Word of Mouth
looks inside a Fleishman-Hillard study and discovers new insight into “what women are thinking.”Posted on July 22nd, 2010 | More Digital & Social Media · Moms · Research · Women · Word of Mouth
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Marketing to iMoms
Have moms become the key technology decision makers in their homes? The team from Mobile Behavior
talks about how the iPhone has become an integral tool for managing family life and “a key tech gadget for moms.”Posted on January 19th, 2010 | More Digital & Social Media · Moms · Technology
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Kitchen Table Economics: The Power of the Female Consumer
Find Out What Women Really Want in “Women, Power & Money — The Shift to the Female Driven Economy.”
In an effort to shed some light on the American woman and how to reach her, Fleishman-Hillard, in conjunction with The Harrison Group, conducted a pre- and post-economic meltdown survey, “Women, Power & Money — The Shift to the Female Driven Economy.” The objective? To define the female consumer’s role in purchasing decisions, her influence on the economy and what it means to marketers. Central to the eye-opening results was a clear revelation that this “new world of women calls for a new world of communication.”
Posted on September 11th, 2009 | More Consumer Goods · Moms · Research · Women
