Much marketing attention has been paid the power and influence of online consumer moms. But social media specialist Jessica Smith discusses what she considers a “quiet trend” and shares her top five reasons why she believes “2010 will be the year of the daddy blogger.”
Moms
Trends in Online Marketing: Who’s Your Daddy?
Posted on August 19th, 2009 | More Digital & Social Media · Men · Moms
Bloggers Should Learn to “Just Say No”
Are PR professionals responsible for what recent reports are referring to as blogger burnout? Social media specialist Jessica Smith asks colleagues to weigh in on why some bloggers are afraid to “just say no.”
Posted on July 22nd, 2009 | More Digital & Social Media · Moms · Women
Maximizing the Mommy Market
As companies continue their quest to reach the “mommy market,” marketers hoping to build brands are now targeting this coveted demographic online. In a recent PRWeek article by Rose Gordon, Fleishman-Hillard consumer marketing specialist Heidi Hovland sheds light on this “priority audience” and discusses why collaboration is the key to success.
Posted on February 3rd, 2009 | More Branding · Digital & Social Media · Moms
Fleishman-Hillard Launches Practice to Target the Spending and Brand-Building Potential of 'The New Momocracy'
FH Moms Focuses Firm’s Global Expertise on Market Segment That Makes 85 Percent of Household Purchasing Decisions
ST. LOUIS, Jan. 20, 2009 — Fleishman-Hillard International Communications today announced the launch of a global practice group focused on marketing to the consumer segment responsible for 85 percent of all household purchasing decisions: mothers. The new FH Moms practice combines the scope of Fleishman-Hillard’s global network with a deep understanding of the growing “momocracy” that has emerged as consumers in general exercise more and more control over where and how they interact with brands, and as moms increasingly lead the conversation, both as advocates and critics.
Read more »Posted on January 20th, 2009 | More Consumer Goods · Moms · Women
