Multicultural

  1. LGBT Travel and Ecotourism: An Interview With Marta Dalla Chiesa

    The communications specialists from Out Front sit down with Marta Dalla Chiesa, director of Brazil Ecojourneys. Topics include how the LGBT community’s “higher education” affects travel and environmental decisions and opportunities associated with the next World Cup and Olympics.

    Posted on April 28th, 2011 | More · · · ·

  2. 10 Steps for Speaking the Cross-Cultural Language

    In an interview with the Public Relations Society of America, multicultural specialists Ana Toro and Katerie Troutman highlight 10 steps for effective cross-cultural communications and explain why “copying and pasting a translation” isn’t enough.

    Read: Communicating to Multicultural Audiences

    Posted on December 9th, 2010 | More ·

  3. Person to Persona: Using Social Media to Connect With Hispanic Consumers

    Today’s growing and increasingly complex Hispanic population in the U.S. can no longer be treated as a homogenous group. In a recent webinar, members of Fleishman-Hillard’s Hispanic marketing team offer new insights into this evolving demographic and discuss using social media to create an authentic connection with the Hispanic consumer.

    Watch: Creating Meaningful Hispanic Connections

    Posted on June 16th, 2010 | More · · ·

  4. Fleishman-Hillard CEO Discusses Cornerstones of Communications With China Daily

    In a China Daily article, Fleishman-Hillard President and CEO Dave Senay talks about the world’s changing business horizon and how it relates to communications. Topics include multicultural recruitment, adopting new media and why it’s important to “be where business is happening.”

    Read: Being Virtually Up-to-Date

    Posted on May 10th, 2010 | More · ·

  5. Phoenix Suns Take an Open Shot at Immigration

    During a recently televised playoff game against San Antonio, the Phoenix Suns wore “Los Suns” jerseys to protest the controversial immigration law passed in Arizona. The team from Hispania Plaza says this is just one example of how the NBA acts as a driving force when it comes to “recognizing the importance of the Latino community.”

    Posted on May 6th, 2010 | More · · ·

  6. Latinos in Social Media: An Interview With Louis Pagan

    The team from Hispania Plaza recently sat down for an interview with Louis Pagan, co-founder of Latinos in Social Media (LATISM). Topics discussed included the organization’s upcoming “Heritage Tour” and why Latinos are adopting social media “at a rate of 50 percent above any other group.”

    Posted on August 27th, 2009 | More · ·

  7. An Interview With Telemundo’s Danny Morales

    The team from Hispania Plaza recently sat down with Danny Morales, a reporter for NBC’s Telemundo. Topics included the dangers facing one-trade media professionals and why Hispanic journalism students should begin guarding their online personas.

    Posted on March 19th, 2009 | More ·

  8. Do I Know You? Tailoring Your Marketing Message

    Is there a difference between Latino and Hispanic? And what do conservative gays think about the LGBT acronym? The team from Hispania Plaza takes a look at “further segmentation” marketing and explains why many Hispanics are not Hispanic and most LGBTs are not LGBTs.

    Posted on January 29th, 2009 | More · ·

  9. Hispanic Marketing and the Staying Power of Latinas

    At this year’s National Hispania Leadership Institute conference, members of the Hispania Plaza team explained why connecting with the increasingly influential Latina segment is the most important strategic “next step” in building a Hispanic marketing program that will last.

    Posted on November 18th, 2008 | More ·

  10. Hispanic Voters Heard Loud and Clear

    The frequently mentioned “Hispanic electorate” played a key role in the election of Barack Obama as the 44th president of the United States. Using field reports from several major U.S. markets, the team from Hispania Plaza develops a snapshot of voter trends and analyzes the way Hispanic media reported this historic event.

    Posted on November 5th, 2008 | More ·

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