Multicultural

  1. Do I Know You? Tailoring Your Marketing Message

    Is there a difference between Latino and Hispanic? And what do conservative gays think about the LGBT acronym? The team from Hispania Plaza takes a look at “further segmentation” marketing and explains why many Hispanics are not Hispanic and most LGBTs are not LGBTs.

    Posted on January 29th, 2009 | More · ·

  2. Hispanic Marketing and the Staying Power of Latinas

    At this year’s National Hispania Leadership Institute conference, members of the Hispania Plaza team explained why connecting with the increasingly influential Latina segment is the most important strategic “next step” in building a Hispanic marketing program that will last.

    Posted on November 18th, 2008 | More ·

  3. Hispanic Voters Heard Loud and Clear

    The frequently mentioned “Hispanic electorate” played a key role in the election of Barack Obama as the 44th president of the United States. Using field reports from several major U.S. markets, the team from Hispania Plaza develops a snapshot of voter trends and analyzes the way Hispanic media reported this historic event.

    Posted on November 5th, 2008 | More ·

  4. Can Marketing Help Hispanics in New York Fight HIV?

    According to the Center for Disease Control, Hispanics account for 32 percent of total new HIV cases in New York — double the number of those in the Anglo community. But with an education and awareness campaign that includes grassroots efforts, advocacy groups, and celebrity spokespeople, the Out Front team believes these numbers can change.

    Posted on September 12th, 2008 | More · ·

  5. Minority Majority Means More Opportunity for Marketers

    In light of recent census reports that reveal non-white groups are emerging as a majority, it’s likely “general market” will be a term “of the past in a few years,” according to Ana Toro, multicultural marketing specialist for Fleishman-Hillard. In a recent article by Kimberly Maul in PRWeek, Ana offers insight regarding the eye-opening demographic shift and helps break down what it could mean for marketers.

    Posted on August 15th, 2008 | More ·

  6. Impre.com Gives Established Hispanic Sites a Run for Their Money

    New York-based Hispanic multimedia giant ImpreMedia recently launched Impre.com, an online community for the U.S. Hispanic market. The team from Hispania Plaza wonders if this traditional media company’s latest move into the digital marketplace will finally create the Hispanic equivalent of USA Today.

    Posted on April 15th, 2008 | More ·

  7. The Most Eco-Conscious Audience? The Answer May Surprise You

    Recent studies have shown that Latinos, particularly Hispanic women, are more concerned about the environment than their non-Hispanic counterparts. The team from Hispania Plaza takes a look at why eco-friendly issues matter to Hispanics and how the media is responding.

    Posted on April 14th, 2008 | More · ·

  8. Hispanics Top List of Audiences That Are Unprepared for Digital Conversion

    On February 17, 2009, all television broadcasting stations will convert to digital-only transmissions, and there is a growing concern that many Hispanic households won’t be ready for the switch. The team from Hispania Plaza talks about what should be done to help ease the transition for this increasingly significant market.

    Posted on February 20th, 2008 | More ·

  9. New Research Identifies Most Important Issues for Hispanics

    Education Leads the Way in Study That Also Reveals Most Trusted Sources for Information

    MIAMI, February 7, 2008 — Education is the No. 1 issue of importance for Hispanics across the nation, regardless of acculturation, according to a study released today by FH Hispania®, the U.S. network of Hispanic practitioners within global communications powerhouse Fleishman-Hillard. The study, “Confianza: Hispanic Trust Pulse,” also found that teachers and schools are the leading source of information (trusted by 54 percent) followed by different sources of media (trusted by a combined 39 percent). Read more »

    Posted on February 7th, 2008 | More ·

  10. Super Bowl Ads Launch NFL's MultiYear Plan To Attract Hispanics

    Ads airing during this year’s Super Bowl that featured Latino celebrities — including pop star Shakira and comedian Carlos Mencia — are just a part of the latest effort by the NFL to broaden its fan base among Hispanic viewers. The team from Hispania Plaza takes a closer look at marketers using mainstream media to target this fast-growing demographic.

    Posted on January 23rd, 2008 | More · ·

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