Most communicators realize pitching the story is the easy part — if there’s a compelling story to tell. Our communications specialists in Ireland
apply lessons from the late Kurt Vonnegut, revealing the “simplicity of effective storytelling.”
Reputation Management
-
Storytelling Made Simple: Lessons From Kurt Vonnegut
Posted on February 1st, 2012 | More Branding · Crisis Communications · Reputation Management · Word of Mouth
-
An Agenda for the 2012 Conventions
While political conventions are “networking on steroids,” they also provide serious business opportunities. The public affairs specialists at VOX Global
, a Fleishman-Hillard company, share a strategy for engagement at the 2012 conventions.Posted on January 31st, 2012 | More CSR · Digital & Social Media · Mobile · Public Affairs · Reputation Management
-
Learning to Speak Crisis Fluently
Most communicators understand the power of words, particularly during a crisis. Our communications specialists in Ireland
look at the relationship, offering ways to avoid unnecessary delays and be “aware of the implications.”Posted on January 24th, 2012 | More Crisis Communications · Digital & Social Media · Employees · Internal Communications · Reputation Management
-
Will Passion Be Chemicals’ Reaction?
The chemicals industry appears to have an image problem, and passion might be part of the solution. In a column in Chemistry & Industry, reputation specialist Nick Andrews explains what the automobile industry can teach chemicals about a future “in which others can believe.”
Posted on January 13th, 2012 | More Public Affairs · Reputation Management
-
What’s on the Horizon: PR in 2012
With blockbuster events and potentially increased marketing budgets, what does 2012 have in store for the industry? In a PRWeek article, Dave Senay, Fleishman-Hillard president and CEO, weighs in on reputation, branding and why social media is like “catching a speeding bullet between your teeth.”
Posted on January 9th, 2012 | More Branding · Digital & Social Media · Reputation Management
-
Sustainable Reputations in the ‘Age of Man’
As the world adapts to the Anthropocene — the age of man — companies appear to face “sea changes to the core business model.” The team from Sustainability
looks at building sustainable reputations and reaching a “balance between hyperbole and humility.”Posted on December 21st, 2011 | More Branding · CSR · Digital & Social Media · Reputation Management · Sustainability
-
The Myth About Online Privacy
Facebook co-creator Mark Zuckerberg’s recent security breach provides further evidence that online privacy is a myth. The communications specialists from Australia
discuss how brands should protect their reputation in the face of “such devastating systemic failures.”Posted on December 12th, 2011 | More Crisis Communications · Digital & Social Media · Reputation Management
-
When Governing Social Media Goes Awry
Social media isn’t going anywhere, and it appears neither are “significant blunders” associated with it. Digital specialist Justin Goldsborough
breaks down Gov. Sam Brownback’s Twitter issue and offers four lessons for organizations, including the value of a little creativity.Posted on November 29th, 2011 | More Digital & Social Media · Reputation Management
-
Hide or Speak: When Companies Are Under Attack
For industries facing criticism, is a “leave us alone” approach the way to go? The team from Public Affairs 2.0
says it never works, explaining the opportunities when companies “bow to the inevitable.”Posted on November 18th, 2011 | More Crisis Communications · Public Affairs · Reputation Management
-
Insights on Integration Across PESO Channels
In an article for Northwestern Univeristy’s Journal of Integrated Marketing Communications, CMO Stephanie Marchesi offers insight into a roundtable discussion on integration across paid, earned, shared and owned channels. Topics include management advocacy, personalized collaboration and the “end goal of integration.”
Posted on November 17th, 2011 | More Convergent Marketing · Digital & Social Media · Reputation Management · Youth
