Has LeBron James’ latest tweet landed him in the dunk tank? The communications specialists from Beyond the Hype
weigh in on the NBA superstar’s latest PR miscue, suggesting why he “just doesn’t get it.”
Reputation Management
LeBron Gets Slammed Over Tweet
Posted on February 13th, 2012 | More Digital & Social Media · Lois Paul · Reputation Management · Sports
Gisele Provides a Postgame Hit for Patriots
The communications specialists from Beyond the Hype
applaud Gisele Bundchen for defending New England quarterback — and husband — Tom Brady, but also suggest it’s time for some “PR 101 training.”Posted on February 7th, 2012 | More Reputation Management · Sports
Storytelling Made Simple: Lessons From Kurt Vonnegut
Most communicators realize pitching the story is the easy part — if there’s a compelling story to tell. Our communications specialists in Ireland
apply lessons from the late Kurt Vonnegut, revealing the “simplicity of effective storytelling.”Posted on February 1st, 2012 | More Branding · Crisis Communications · Reputation Management · Word of Mouth
An Agenda for the 2012 Conventions
While political conventions are “networking on steroids,” they also provide serious business opportunities. The public affairs specialists at VOX Global
, a Fleishman-Hillard company, share a strategy for engagement at the 2012 conventions.Posted on January 31st, 2012 | More CSR · Digital & Social Media · Mobile · Public Affairs · Reputation Management
Learning to Speak Crisis Fluently
Most communicators understand the power of words, particularly during a crisis. Our communications specialists in Ireland
look at the relationship, offering ways to avoid unnecessary delays and be “aware of the implications.”Posted on January 24th, 2012 | More Crisis Communications · Digital & Social Media · Employees · Internal Communications · Reputation Management
Will Passion Be Chemicals’ Reaction?
The chemicals industry appears to have an image problem, and passion might be part of the solution. In a column in Chemistry & Industry, reputation specialist Nick Andrews explains what the automobile industry can teach chemicals about a future “in which others can believe.”
Posted on January 13th, 2012 | More Public Affairs · Reputation Management
What’s on the Horizon: PR in 2012
With blockbuster events and potentially increased marketing budgets, what does 2012 have in store for the industry? In a PRWeek article, Dave Senay, Fleishman-Hillard president and CEO, weighs in on reputation, branding and why social media is like “catching a speeding bullet between your teeth.”
Posted on January 9th, 2012 | More Branding · Digital & Social Media · Reputation Management
Sustainable Reputations in the ‘Age of Man’
As the world adapts to the Anthropocene — the age of man — companies appear to face “sea changes to the core business model.” The team from Sustainability
looks at building sustainable reputations and reaching a “balance between hyperbole and humility.”Posted on December 21st, 2011 | More Branding · CSR · Digital & Social Media · Reputation Management · Sustainability
The Myth About Online Privacy
Facebook co-creator Mark Zuckerberg’s recent security breach provides further evidence that online privacy is a myth. The communications specialists from Australia
discuss how brands should protect their reputation in the face of “such devastating systemic failures.”Posted on December 12th, 2011 | More Crisis Communications · Digital & Social Media · Reputation Management
When Governing Social Media Goes Awry
Social media isn’t going anywhere, and it appears neither are “significant blunders” associated with it. Digital specialist Justin Goldsborough
breaks down Gov. Sam Brownback’s Twitter issue and offers four lessons for organizations, including the value of a little creativity.Posted on November 29th, 2011 | More Digital & Social Media · Reputation Management
