Research

  1. Survey Says: Government Needs Social Media

    Our communications specialists in Canada look at some research findings and explain why government 2.0 is “no longer an option.”

    Posted on January 26th, 2012 | More · ·

  2. Survey Says: A Closer Look at Employee Research

    The team from B2E Comm takes a close look at employee research, offering insight into what companies should do with the findings and why results can be an “eye-opener to leaders.”

    Posted on December 15th, 2011 | More · ·

  3. PR’s 10 Reasons to Give Thanks

    Digital specialist Justin Goldsborough shares 10 reasons why the PR industry should give thanks. The list includes bloggers, more owned channels and the item that keeps us from “making decisions with blinders on.”

    Posted on November 21st, 2011 | More · ·

  4. Help for the ‘Very First Step’ of Social Media Strategy

    What can B2B tech companies can learn from Forrester’s Social Technographics research? The communications specialists from Beyond the Hype say the recently updated data “answer questions that should be asked” about developing a social media strategy.

    Posted on October 21st, 2011 | More · · ·

  5. Is Selecting a Social Media Listening Platform as Easy as 1-2-3?

    Research specialist Don Bartholomew offers insight into how companies can stop “letting the tool tail wag the measurement dog” in an e-book detailing the three main elements of effective social media listening.

    Read: Social Media Listening Platforms

    Posted on September 19th, 2011 | More ·

  6. What the ‘Longevity Phenomenon’ Means to Marketers

    Are brands focusing enough on the “aging opportunity”? The communications specialists in Ireland discuss the demographic and explain why companies shouldn’t look at it “as one big block aged 65 plus.”

    Posted on September 8th, 2011 | More · · ·

  7. Journalists’ Love of LinkedIn Begs the Question

    While a “near-universal” rate of B2B journalists use LinkedIn, why do they use it and other social sites? The communications specialists from Beyond the Hype weigh in on recent findings and explore “the more pertinent data.”

    Posted on September 1st, 2011 | More · · ·

  8. A TWANK Discussion About Pharma and Twitter

    As the latest TWANK (Twitter rank) findings show, many pharma companies are embracing Twitter “with gusto.” Pharma specialist Mark Senak looks at the value — and challenge — of “niche-casting.”

    Posted on August 3rd, 2011 | More · · ·

  9. Today’s Top 10: Ways to Reach the Mommy Blogger

    Research suggests moms who blog are on the rise, but do PR pros know the best way to reach them? Digital specialist Justin Goldsborough provides 10 tips to connect with the influential mommy blogger, including when it’s OK to use a smiley face emoticon.

    Posted on July 27th, 2011 | More · ·

  10. A Decade Later, Are Companies Living in a Wikipedia World?

    While Wikipedia’s credibility is debated 10 years after it launched, some observers suggest companies must be vigilant with the site. The B2B specialists from BizComm review Wikipedia’s influence, explaining why “for the business world, those eyeballs matter.”

    Posted on July 20th, 2011 | More · ·

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