While a “near-universal” rate of B2B journalists use LinkedIn, why do they use it and other social sites? The communications specialists from Beyond the Hype
weigh in on recent findings and explore “the more pertinent data.”
Research
Journalists’ Love of LinkedIn Begs the Question
Posted on September 1st, 2011 | More B2B · Digital & Social Media · Lois Paul · Research
A TWANK Discussion About Pharma and Twitter
As the latest TWANK (Twitter rank) findings show, many pharma companies are embracing Twitter “with gusto.” Pharma specialist Mark Senak
looks at the value — and challenge — of “niche-casting.”Posted on August 3rd, 2011 | More Digital & Social Media · Healthcare · Public Affairs · Research
Today’s Top 10: Ways to Reach the Mommy Blogger
Research suggests moms who blog are on the rise, but do PR pros know the best way to reach them? Digital specialist Justin Goldsborough
provides 10 tips to connect with the influential mommy blogger, including when it’s OK to use a smiley face emoticon.Posted on July 27th, 2011 | More Digital & Social Media · Moms · Research
A Decade Later, Are Companies Living in a Wikipedia World?
While Wikipedia’s credibility is debated 10 years after it launched, some observers suggest companies must be vigilant with the site. The B2B specialists from BizComm
review Wikipedia’s influence, explaining why “for the business world, those eyeballs matter.”Posted on July 20th, 2011 | More B2B · Digital & Social Media · Research
Beyond the Numbers: A Closer Look at AVE
Based on advertising value equivalency (AVE), brands can make a lot of money from a little publicity. But is it a valid approach? Research specialist Don Bartholomew
uses three recent examples to show why “no serious measurement effort” can credibly use AVE.Posted on June 27th, 2011 | More Automotive & Transportation · Branding · Food & Beverage · Research
Communicators and the Credibility Conundrum
Despite Klout’s popularity, some observers say there is no “holy grail of influence.” Digital specialist Justin Goldsborough
looks at the industry’s credibility issue, explaining why “lazy communicators,” not measurement tools, are the real problem.Posted on June 24th, 2011 | More Digital & Social Media · Research · Word of Mouth
Mobile Medium Rewrites ‘Rules of the Game’
Mobile specialist Bob Winslow sat down with the team from France
to discuss Fleishman-Hillard’s upcoming Social Mobile Marketing seminar, a part of the Cannes Lions festival. Topics include the future of cloud computing and why the mobile medium has rewritten the “rules of the game.”Posted on June 17th, 2011 | More B2C · Digital & Social Media · Healthcare · Mobile · Research · Technology
Mythbusting: The Boomers-Facebook Argument
Digital specialist Justin Goldsborough
looks at recent data on Facebook usage and says it’s time to move past the stereotype that the site is only for “young whippersnappers.”Posted on June 17th, 2011 | More B2C · Boomers · Digital & Social Media · Research · Word of Mouth · Youth
Marketing to a Mobile Poland
The communications specialists in Poland
look at research on mobile shoppers and offer ways marketers can prepare for predicted changes, including remembering the “Internet is not just Facebook.”Posted on June 7th, 2011 | More B2C · Digital & Social Media · Mobile · Research
Social Media Listening Success: Phase One
While companies have plenty of social media listening platform options, making the right choice can be a challenge. In the first of a three-part review, research specialist Don Bartholomew
offers 10 topics companies should discuss in the planning stage.Posted on May 20th, 2011 | More Digital & Social Media · Research
