Retail

  1. The Best PR Moves of 2011

    The communications specialists from Beyond the Hype look back at some of the best PR moves of 2011. The list includes news about Osama bin Laden’s death, the “classy move” by former Red Sox GM Theo Epstein, and Abercrombie & Fitch’s not-so-delicate handling of “The Situation.”

    Posted on December 19th, 2011 | More · · · · ·

  2. Please and Thank You: Essential Parts of the Business Tool Kit

    Digital specialist Justin Goldsborough shares a personal tale in customer disservice and talks about just how many bad interactions it takes “to start the word of mouth snowball.”

    Posted on August 9th, 2011 | More · ·

  3. Building Brand Awareness Piece by Piece

    Out-of-home specialist Mike Cearley looks at how retailer Build-A-Bear Workshop finds success by tapping into the emotion of its brand at “every touch point.”

    Posted on July 12th, 2011 | More · ·

  4. Brand Success in the App Age

    According to the team from Fleishman DNA, Starbucks and Sherwin Williams have at least one thing in common: a great app. The digital specialists break down five “best-in-class” mobile apps to see what makes a great branded app.

    Posted on June 3rd, 2011 | More · · · · · ·

  5. J. Crew’s Spring Catalog Features Much More Than Fashion

    According to some industry observers, J. Crew exhibited a “stroke of brilliance” by featuring a real employee and his same-sex partner in its recent catalog. The team from Out Front explains why often the best approach to LGBT communications is an inclusive general campaign vs. “marketing to us in a silo.”

    Posted on May 6th, 2011 | More · · ·

  6. Macy’s Shows How to Dress Up QR Codes

    Out-of-home specialist Mike Cearley weighs in on whether Macy’s full-blown QR code campaign can work in an evolving media world.

    Posted on March 23rd, 2011 | More · · ·

  7. Rank and Order: Google Teaches J.C. Penney a Lesson

    J.C. Penney appears to have won its battle with Google but may have lost the war. Out-of-home specialist Mike Cearley looks at the retail chain’s recent black hat SEO tactics and talks about the risks of not having “an SEO expert in-house/on-staff.”

    Posted on February 16th, 2011 | More · ·

  8. Are QR Codes Home for the Holidays?

    It seems “crazy-looking” QR codes are one of this year’s hottest holiday trends. Out-of-home specialist Mike Cearley explains why their real value hinges on “getting consumers familiar with them.”

    Posted on November 8th, 2010 | More · · · ·

  9. LGBT Marketing Helps Build Overall Brand Image

    With overall acceptance on the rise, does the world still need initiatives that specifically target the LGBT community? The LGBT communications specialists from Out Front discuss why more brands need to recognize the “potential in reaching out to this segment.”

    Posted on August 26th, 2010 | More · · · · ·

  10. Small Businesses Need to Give Customers Something to Talk About

    For a small business, referrals are often the difference between success and failure. In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, says when it comes to maximizing limited resources, word of mouth marketing can be the most valuable “tool” in the “PR kit.”

    Read: Referrals Worth Their Weight in Gold

    Posted on August 5th, 2010 | More · · ·

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