Small Business Owners

  1. The Pitching Coach: Advice for Small Businesses

    Media pitches can have a big impact on small businesses — if done right. In The Globe and Mail, communications specialist Bill Walker shares pitching pointers, including common mistakes and when a good pitch “isn’t so slick.”

    Watch: How to Pitch to the Media

    Posted on December 2nd, 2011 | More

  2. Net Non-Neutrality: Will Domain Changes Hurt Small Businesses?

    To date, the Internet has been a neutral place for companies of all sizes. However, the communications specialists from Our Perspective explain why recent domain updates could “create a wider gap” between large and small companies.

    Posted on September 8th, 2011 | More · · ·

  3. Social Media a ‘Have to Have’ for Small Business

    The team from BizComm looks at key finding from Techaisle’s recent survey and explains why social media is now a “have to have” for companies of all sizes.

    Posted on May 17th, 2011 | More · · ·

  4. The Gift That Keeps on Giving

    In an article in The Globe and Mail, Mia Pearson, president of High Road Communications, looks at how a gifting company’s experiential marketing strategy “delivers authenticity” traditional advertising couldn’t provide.

    Read: Canada’s Good Time Expert

    Posted on March 14th, 2011 | More · · ·

  5. Small Business Extends Invitation to Third Party

    Should small businesses be “open to working with anyone”? In an article in The Globe and Mail, Mia Pearson, president of High Road Communications, looks at how a small art company formed relationships to earn third-party validation.

    Read: Art That Appeals to the Masses

    Posted on February 28th, 2011 | More · ·

  6. No Egg on Gaga’s Poker Face After PR Stunt

    Can a PR stunt lay an egg and still be a success? In an article in The Globe and Mail, Mia Pearson, president of High Road Communications, reviews Lady Gaga’s Grammy theatrics and offers five ways businesses can succeed at the “delicate art” of PR stunts.

    Read: Could You Pull Off a Gaga-Style Stunt?

    Posted on February 18th, 2011 | More · · ·

  7. An Opinion About the Value of Bloggers

    In an article in The Globe and Mail, Mia Pearson, president of High Road Communications, offers advice on getting a “nod from an online influencer.”

    Read: Smart Marketers Make Friends With Bloggers

    Posted on February 10th, 2011 | More · · ·

  8. The Importance of Telling the Whole Brand Story

    For some businesses, selling “ancillary offerings” can lead to success. In an article in The Globe and Mail, Mia Pearson, president of High Road Communications, explains how social media offers a “new world of opportunities” for promoting all aspects of a company’s brand.

    Read: Marketing Lessons From the Ice Tower

    Posted on February 3rd, 2011 | More · · · ·

  9. Big Lessons on Connecting With Small Businesses

    While most communications professionals understand the benefits of reaching small business owners, making a connection can prove challenging. The B2B specialists from BizComm offer insight on the subject and shed light on a misstep that could “risk losing your audience.”

    Posted on February 1st, 2011 | More · ·

  10. Add to Cart: A New Online Shopping Experience

    Many consumers seem to miss one thing online shopping lacks: the shopping experience. In an article in The Globe and Mail, Mia Pearson, president of High Road Communications, explains a cosmetics company’s online solution that creates “genuine public consumer chatter.”

    Read: The Cosmetics Counter Gets a Makeover

    Posted on January 31st, 2011 | More · · ·

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