Small Business Owners

  1. An Opinion About the Value of Bloggers

    In an article in The Globe and Mail, Mia Pearson, president of High Road Communications, offers advice on getting a “nod from an online influencer.”

    Read: Smart Marketers Make Friends With Bloggers

    Posted on February 10th, 2011 | More · · ·

  2. The Importance of Telling the Whole Brand Story

    For some businesses, selling “ancillary offerings” can lead to success. In an article in The Globe and Mail, Mia Pearson, president of High Road Communications, explains how social media offers a “new world of opportunities” for promoting all aspects of a company’s brand.

    Read: Marketing Lessons From the Ice Tower

    Posted on February 3rd, 2011 | More · · · ·

  3. Big Lessons on Connecting With Small Businesses

    While most communications professionals understand the benefits of reaching small business owners, making a connection can prove challenging. The B2B specialists from BizComm offer insight on the subject and shed light on a misstep that could “risk losing your audience.”

    Posted on February 1st, 2011 | More · ·

  4. Add to Cart: A New Online Shopping Experience

    Many consumers seem to miss one thing online shopping lacks: the shopping experience. In an article in The Globe and Mail, Mia Pearson, president of High Road Communications, explains a cosmetics company’s online solution that creates “genuine public consumer chatter.”

    Read: The Cosmetics Counter Gets a Makeover

    Posted on January 31st, 2011 | More · · ·

  5. A Cookie’s Monster Marketing Success

    For some small businesses, focusing on an underserved clientele is the path to success. In an article in The Globe and Mail, Mia Pearson, president of High Road Communications, looks at how one small bakery took its “online marketing one step further.”

    Read: Bunner’s Bakes a Winning Business Recipe

    Posted on January 25th, 2011 | More · · · ·

  6. All Hail the (Content) King

    For communicators, even valuable content gets lost in the flood of online information. In an article in The Globe and Mail, Mia Pearson, president of High Road Communications, looks at a company that began creating content that “doesn’t just bark” at the audience.

    Read: The Mark Knows How to Make Content King

    Posted on January 14th, 2011 | More · ·

  7. Putting a Fresh Face on Small Business

    While celebrity endorsements can mean huge success for small businesses, options are often limited. In an article in The Globe and Mail, Mia Pearson, president of High Road Communications, talks about one company that beat the system by finding “artists at the beginning of their careers.”

    Read: Makeup Artists Help Product Shine

    Posted on January 7th, 2011 | More · · · ·

  8. Ultimate Fighting Offers a Lesson in Social Skills

    In an article in The Globe and Mail, Mia Pearson, president of High Road Communications, a Fleishman-Hillard company, talks about how the UFC uses social media to “connect directly with fans in an incredible way.”

    Read: UFC’s Social Media Strategy Packs a Punch

    Posted on December 30th, 2010 | More ·

  9. The Joy of Small Businesshood

    In some cases, the challenges of growing a company can be similar to raising a child. In an article in The Globe and Mail, Mia Pearson, president of High Road Communications, a Fleishman-Hillard company, explains why small business owners must “acknowledge when it is time to let go.”

    Read: Know When It’s Time to Let Things Go

    Posted on December 27th, 2010 | More ·

  10. Smart Small Business Moves — Trends or No Trends

    Which communications trends does 2011 have in store? In an article in The Globe and Mail, Mia Pearson, president of High Road Communications, a Fleishman-Hillard company, shares practices small businesses would “be crazy not to get involved” with.

    Read: A Marketer’s Dream Scenario for 2011

    Posted on December 20th, 2010 | More · · ·

Subscribe Subscribe to RSS

Learn More: Small Business Owners

Opinions

 

Archives