Sports

  1. Gisele Provides a Postgame Hit for Patriots

    The communications specialists from Beyond the Hype applaud Gisele Bundchen for defending New England quarterback — and husband — Tom Brady, but also suggest it’s time for some “PR 101 training.”

    Posted on February 7th, 2012 | More ·

  2. Worst PR Moves of 2011: A Not So #Winning Year for Some

    The communication specialists from Beyond the Hype provide a cringe-worthy review of this year’s worst PR moves. This list includes a “closely fought race” between sitcom star Charlie Sheen and Republican presidential nominee Herman Cain for “Best in Class Individual.”

    Posted on December 27th, 2011 | More · · ·

  3. The Best PR Moves of 2011

    The communications specialists from Beyond the Hype look back at some of the best PR moves of 2011. The list includes news about Osama bin Laden’s death, the “classy move” by former Red Sox GM Theo Epstein, and Abercrombie & Fitch’s not-so-delicate handling of “The Situation.”

    Posted on December 19th, 2011 | More · · · · ·

  4. With Red Sox Nation Seeing Red, Theo Succeeds

    Former Red Sox GM Theo Epstein appears to understand baseball — and handling crisis communications. The communications specialists from Beyond the Hype examine his steps, including why it was smart to “proactively take the medicine.”

    Posted on October 27th, 2011 | More · · ·

  5. Do the New England Patriots Need a Spinning Class?

    The communications specialists from Beyond the Hype weigh in on quarterback Tom Brady’s clear-cut comments and why they drove “the team to overreact.”

    Posted on September 16th, 2011 | More · · ·

  6. The Art of Celebrity Matchmaking

    A strong relationship requires “frank, honest discussions” — and the brand-spokesperson partnership appears to be no different. The communications specialists in Australia weigh in on Michael Clarke’s situation and explain how celebrity sponsorships can avoid a sour ending.

    Posted on August 5th, 2011 | More · · ·

  7. Disgruntled Soccer Fans With a Goal in Mind

    One group of soccer fans is mad as heck — but few people know it. The team from Beyond the Hype reviews a recent soccer protest and offers communications tactics, including ways to “build community and galvanize a fan base.”

    Posted on July 21st, 2011 | More · ·

  8. Does FIFA Need a Lesson in Crisis Comm 101?

    The first rule of crisis communications: recognize that there is a crisis. The communications specialists from Our Perspective weigh in on FIFA President Sepp Blatter’s unusual approach and suggest why the “threat to FIFA is significant.”

    Posted on May 31st, 2011 | More · ·

  9. LGBT Travel and Ecotourism: An Interview With Marta Dalla Chiesa

    The communications specialists from Out Front sit down with Marta Dalla Chiesa, director of Brazil Ecojourneys. Topics include how the LGBT community’s “higher education” affects travel and environmental decisions and opportunities associated with the next World Cup and Olympics.

    Posted on April 28th, 2011 | More · · · ·

  10. Social Media Shouldn’t Be a Hard Sell

    Communications specialist Justin Goldsborough explains why tying social media back to “something your boss cares about” makes a convincing selling point.

    Posted on April 19th, 2011 | More · ·

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