Sports

  1. LGBT Travel and Ecotourism: An Interview With Marta Dalla Chiesa

    The communications specialists from Out Front sit down with Marta Dalla Chiesa, director of Brazil Ecojourneys. Topics include how the LGBT community’s “higher education” affects travel and environmental decisions and opportunities associated with the next World Cup and Olympics.

    Posted on April 28th, 2011 | More · · · ·

  2. Social Media Shouldn’t Be a Hard Sell

    Communications specialist Justin Goldsborough explains why tying social media back to “something your boss cares about” makes a convincing selling point.

    Posted on April 19th, 2011 | More · ·

  3. Is the NHL Skating on Thin Ice?

    In an article in The Toronto Star, crisis communications specialist Bill Walker explains why head injuries and an “immediate visceral reaction” could have NHL sponsors heading to the exits.

    Read: If NHL Sponsors Drop the Gloves

    Posted on March 17th, 2011 | More · · ·

  4. O’er the Gaffe That We Watched

    Can anything be learned from Christina Aguilera’s Super Bowl stumble? The communications specialists from Beyond the Hype say the national anthem mishap serves as a reminder for “spokespeople out there” to follow a tried-and-true principle: keep it simple stupid.

    Posted on February 7th, 2011 | More · · ·

  5. PR Year in Review: The Best of the Worst

    The communications specialists from Beyond the Hype look back and recognize the “Worst PR Moves of 2010.” Those making the list include a “usually smoother than silk media darling” and a senatorial candidate who “never wore the pointy hat.”

    Posted on December 21st, 2010 | More · · · ·

  6. Nightmare on PR Street

    In recognition of Halloween, the communications specialists from Beyond the Hype look at five headline-grabbers who are more frightening — to PR pros, at least — than “things that go bump in the night.”

    Posted on October 27th, 2010 | More · · · ·

  7. Gridiron Lessons for Social Media Strategists

    What do a football team’s heartbreaking loss and a company’s social media strategy have in common? Social media specialist Justin Goldsborough talks about “unrealistic expectations” and why it’s important to avoid doing what comes naturally.

    Posted on October 25th, 2010 | More ·

  8. Big Wheels Keep On Turning: Lessons in PR From the Tour de France

    Originally conceived in 1903 to sell copies of the struggling L’Auto newspaper, today’s Tour de France is “a rolling publicity caravan watched by millions.” The communications specialists from Our Perspective discuss some lessons learned from “the longest running PR stunt in history.”

    Posted on July 28th, 2010 | More ·

  9. Sanitized Social Media Content Can Make a Mess

    Organizations seeking customer engagement through social media need to steer clear of “carefully sanitized” content. The communications specialists from Beyond the Hype warn that online messaging with “virtually no real information” may alienate the very audience companies are trying to engage.

    Posted on July 13th, 2010 | More ·

  10. Phoenix Suns Take an Open Shot at Immigration

    During a recently televised playoff game against San Antonio, the Phoenix Suns wore “Los Suns” jerseys to protest the controversial immigration law passed in Arizona. The team from Hispania Plaza says this is just one example of how the NBA acts as a driving force when it comes to “recognizing the importance of the Latino community.”

    Posted on May 6th, 2010 | More · · ·

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