Sustainability

  1. The CSR Challenge: Go Beyond the Tactics

    While CSR reporting has taken root, some communicators suggest it’s time to go beyond “dipping our toes in the waters.” The team from Sustainability looks at four success stories — and issues a challenge for the new year.

    Posted on January 10th, 2012 | More · ·

  2. Sustainable Reputations in the ‘Age of Man’

    As the world adapts to the Anthropocene — the age of man — companies appear to face “sea changes to the core business model.” The team from Sustainability looks at building sustainable reputations and reaching a “balance between hyperbole and humility.”

    Posted on December 21st, 2011 | More · · · ·

  3. Are You There, Media Coverage? It’s Me, a Sustainability Report.

    The team from Sustainability shares journalist insight and three tips on getting a sustainability story told, including why you shouldn’t “sugarcoat your story.”

    Posted on December 16th, 2011 | More ·

  4. Business Considerations for a Green Economy

    When it comes to addressing climate change, many questions remain about the business-government balance. At COP17, the team from Sustainability examines the role of business in a green economy, suggesting where “enlightened investors” would be wise to place their bets.

    Posted on December 2nd, 2011 | More · · ·

  5. Both Sides of a Paperless Benefits Strategy

    While truly paperless HR benefits are a sustainable solution, are they more effective? The team from B2E Comm looks at both sides of a paperless strategy, including the “rising tide of information overload.”

    Posted on December 1st, 2011 | More · ·

  6. Hard Hat Time for Senior Managers: Repairing Brand Damage

    While it takes years for a brand to build trust and minutes to lose it, what about the rebuilding process? In a Wall Street Journal article, communications specialist Caroline Weber weighs in on lessons learned from how Nike, BP, Toyota and others worked to detoxify the brand.

    Read: When Sorry Is Not Enough

    Posted on October 19th, 2011 | More · · · · · · · · ·

  7. Reshaping Society and Business: A Look at CSR Today

    Do sustainability and profitability “absolutely go hand in hand”? In a PRWeek special report, sustainability specialist Becky Vollmer joins other industry leaders for a CSR roundtable to discuss cross-silo coordination, the best place to get at consumers and why companies need employees “all singing from the same hymnal.”

    Read: CSR Roundtable 2011: Embedded Throughout

    Posted on October 5th, 2011 | More · · ·

  8. Is South Africa’s Sustainable Future in the Balance?

    Leading up to the Climate Change Conference (COP17) in Durban, South Africa, the team from Sustainability examines the host country’s “equal parts African and European” worldview — and how it could affect its sustainable future.

    Posted on September 28th, 2011 | More · · ·

  9. Five Ways to Make a Mark With City Branding

    In a Campaign Asia column, Lynne Anne Davis, Fleishman-Hillard regional president for Asia Pacific, offers five lessons for a city trying to grow its brand. Topics include the new era of icons and why a crisis provides the ultimate opportunity to “emerge as a leader.”

    Read: Five Things You Need to Know About City Branding Today

    Posted on September 26th, 2011 | More · · · ·

  10. A Long Look at the Lasting Results of CSR

    Some CSR experts argue that “trade — not aid” will deliver lasting results in developing nations. The team from Sustainability weighs in, explaining why corporate responsibility programs must “enable, encourage and empower.”

    Posted on September 7th, 2011 | More · ·

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