Fleishman-Hillard » Sustainability

The CSR Challenge: Go Beyond the Tactics

Fleishman-Hillard — Tue, 10 Jan 2012 15:04:20 +0000

While CSR reporting has taken root, some communicators suggest it’s time to go beyond “dipping our toes in the waters.” The team from Sustainability looks at four success stories — and issues a challenge for the new year.

Sustainable Reputations in the ‘Age of Man’

Fleishman-Hillard — Wed, 21 Dec 2011 15:05:51 +0000

As the world adapts to the Anthropocene — the age of man — companies appear to face “sea changes to the core business model.” The team from Sustainability looks at building sustainable reputations and reaching a “balance between hyperbole and humility.”

Are You There, Media Coverage? It’s Me, a Sustainability Report.

Fleishman-Hillard — Fri, 16 Dec 2011 21:38:42 +0000

The team from Sustainability shares journalist insight and three tips on getting a sustainability story told, including why you shouldn’t “sugarcoat your story.”

Business Considerations for a Green Economy

Fleishman-Hillard — Fri, 02 Dec 2011 19:44:48 +0000

When it comes to addressing climate change, many questions remain about the business-government balance. At COP17, the team from Sustainability examines the role of business in a green economy, suggesting where “enlightened investors” would be wise to place their bets.

Both Sides of a Paperless Benefits Strategy

Fleishman-Hillard — Thu, 01 Dec 2011 14:56:13 +0000

While truly paperless HR benefits are a sustainable solution, are they more effective? The team from B2E Comm looks at both sides of a paperless strategy, including the “rising tide of information overload.”

Hard Hat Time for Senior Managers: Repairing Brand Damage

Fleishman-Hillard — Wed, 19 Oct 2011 12:31:46 +0000

While it takes years for a brand to build trust and minutes to lose it, what about the rebuilding process? In a Wall Street Journal article, communications specialist Caroline Weber weighs in on lessons learned from how Nike, BP, Toyota and others worked to detoxify the brand.

Read: When Sorry Is Not Enough

Reshaping Society and Business: A Look at CSR Today

Fleishman-Hillard — Wed, 05 Oct 2011 13:37:28 +0000

Do sustainability and profitability “absolutely go hand in hand”? In a PRWeek special report, sustainability specialist Becky Vollmer joins other industry leaders for a CSR roundtable to discuss cross-silo coordination, the best place to get at consumers and why companies need employees “all singing from the same hymnal.”

Read: CSR Roundtable 2011: Embedded Throughout

Is South Africa’s Sustainable Future in the Balance?

Fleishman-Hillard — Wed, 28 Sep 2011 12:26:47 +0000

Leading up to the Climate Change Conference (COP17) in Durban, South Africa, the team from Sustainability examines the host country’s “equal parts African and European” worldview — and how it could affect its sustainable future.

Five Ways to Make a Mark With City Branding

Fleishman-Hillard — Mon, 26 Sep 2011 13:46:37 +0000

In a Campaign Asia column, Lynne Anne Davis, Fleishman-Hillard regional president for Asia Pacific, offers five lessons for a city trying to grow its brand. Topics include the new era of icons and why a crisis provides the ultimate opportunity to “emerge as a leader.”

Read: Five Things You Need to Know About City Branding Today

A Long Look at the Lasting Results of CSR

Fleishman-Hillard — Wed, 07 Sep 2011 18:10:38 +0000

Some CSR experts argue that “trade — not aid” will deliver lasting results in developing nations. The team from Sustainability weighs in, explaining why corporate responsibility programs must “enable, encourage and empower.”