Technology

  1. The E-Doctor Will See You Now

    Will the cloud help when you’re under the weather? Pharma specialist Mark Senak looks at how technology has changed the patient experience, suggesting physicians might not realize “the change it demands.”

    Posted on January 26th, 2012 | More · · · ·

  2. 10 Lists + 10 Predictions: A Look at the ‘Year of the User’

    What would a listing of the top 10 marketing and social media trends look like? The digital specialists from Fleishman DNA provide the answer, as well as 10 broad predictions for “year of the user.”

    Posted on January 23rd, 2012 | More · · · ·

  3. Save the Eulogy: Tech Blogs Still Gaining Influence

    The digital specialists from Fleishman DNA explain why tech blogs from this year’s Consumer Electronics Show demonstrate that blogs are more than a “constant flow of snarky news bits.”

    Posted on January 18th, 2012 | More ·

  4. Checking the Message’s Expiration Date

    While the year has changed, many communicators might be “stuck on the treadmill of activities” and announcements. The communications specialists from Beyond the Hype share ways to perform a “gut check on your messaging.”

    Posted on January 11th, 2012 | More · · · · ·

  5. Will 2012 Bring the End (of QR Codes)?

    Out-of-home specialist Mike Cearley reviews a “year of poor executions” for QR codes and questions whether 2012 will be the time to “call them dead.”

    Posted on December 30th, 2011 | More · ·

  6. The New York Times, It Is a Changin’

    Will the new CEO of The New York Times Co. hail from the technology sector? In a PRWeek article, digital specialist Michael Levitz discusses the company’s future, suggesting it “needs to think like a Google or Amazon.”

    Read: Times Co. Could Turn to Tech Sector for New Leadership

    Posted on December 23rd, 2011 | More · ·

  7. The Best PR Moves of 2011

    The communications specialists from Beyond the Hype look back at some of the best PR moves of 2011. The list includes news about Osama bin Laden’s death, the “classy move” by former Red Sox GM Theo Epstein, and Abercrombie & Fitch’s not-so-delicate handling of “The Situation.”

    Posted on December 19th, 2011 | More · · · · ·

  8. Why True Interaction Is on the Horizon

    What two things must happen before people “really get to the point of interacting” with places and objects around them? Out-of-home specialist Mike Cearley explains, suggesting why it likely will happen very soon.

    Posted on December 15th, 2011 | More · · ·

  9. Cracking the Code: Finding Ways to Reach IT Buyers

    The communications specialists from Beyond the Hype weigh in on reaching today’s IT buyers, including the importance of the “ideal, yet improbable” PR-press relationship.

    Posted on December 6th, 2011 | More · · · ·

  10. Making Believers of Augmented Reality

    Yes, Virginia, there is a well-done augmented reality experience. Out-of-home specialist Mike Cearley looks at three reasons why Macy’s use of enabling technology “deepens and extends the experience.”

    Posted on November 22nd, 2011 | More · · · ·

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