While the year has changed, many communicators might be “stuck on the treadmill of activities” and announcements. The communications specialists from Beyond the Hype
share ways to perform a “gut check on your messaging.”
Technology
Checking the Message’s Expiration Date
Posted on January 11th, 2012 | More B2B · B2C · Branding · Lois Paul · Media & Presentation Training · Technology
Will 2012 Bring the End (of QR Codes)?
Out-of-home specialist Mike Cearley
reviews a “year of poor executions” for QR codes and questions whether 2012 will be the time to “call them dead.”Posted on December 30th, 2011 | More Digital & Social Media · Mobile · Technology
The New York Times, It Is a Changin’
Will the new CEO of The New York Times Co. hail from the technology sector? In a PRWeek article, digital specialist Michael Levitz discusses the company’s future, suggesting it “needs to think like a Google or Amazon.”
Read: Times Co. Could Turn to Tech Sector for New Leadership
Posted on December 23rd, 2011 | More B2C · Digital & Social Media · Technology
The Best PR Moves of 2011
The communications specialists from Beyond the Hype
look back at some of the best PR moves of 2011. The list includes news about Osama bin Laden’s death, the “classy move” by former Red Sox GM Theo Epstein, and Abercrombie & Fitch’s not-so-delicate handling of “The Situation.”Posted on December 19th, 2011 | More Digital & Social Media · Education · Public Affairs · Retail · Sports · Technology
Why True Interaction Is on the Horizon
What two things must happen before people “really get to the point of interacting” with places and objects around them? Out-of-home specialist Mike Cearley
explains, suggesting why it likely will happen very soon.Posted on December 15th, 2011 | More Digital & Social Media · Mobile · Technology · Youth
Cracking the Code: Finding Ways to Reach IT Buyers
The communications specialists from Beyond the Hype
weigh in on reaching today’s IT buyers, including the importance of the “ideal, yet improbable” PR-press relationship.Posted on December 6th, 2011 | More B2B · B2C · Digital & Social Media · Lois Paul · Technology
Making Believers of Augmented Reality
Yes, Virginia, there is a well-done augmented reality experience. Out-of-home specialist Mike Cearley
looks at three reasons why Macy’s use of enabling technology “deepens and extends the experience.”Posted on November 22nd, 2011 | More B2C · Digital & Social Media · Mobile · Technology · Youth
Does PR Benefit When Publications Go All Digital?
Some observers see Ziff Davis Enterprise’s move to an all-digital format as “more fuel for the ‘PR is dead’ fire.” But the communications specialists from Beyond the Hype
explain why that’s “the exact wrong way to look at it.”Posted on October 28th, 2011 | More Digital & Social Media · Lois Paul · Mobile · Technology
RIP Steve Jobs: Industry Has Lost a Pioneer, Not His Vision
As the tech industry and business in general mourns the loss of Steve Jobs, what might happen next for Apple and the industry? From the iCloud revolution to the soon-to-be released iPhone5, the communications specialists from Our Perspective
examine the legacy and power of “a true visionary.”Posted on October 6th, 2011 | More Innovation · Mobile · Technology
A Refreshing New Twist on Tech Support
Despite offering 106 flavors, Coke’s new soda machine still needed something else. Out-of-home specialist Mike Cearley
talks about why brands require proper engagement when introducing a “new way of doing things.”Posted on August 30th, 2011 | More B2C · Branding · Digital & Social Media · Food & Beverage · Technology
