Regardless of a healthcare company’s social media involvement, e-advocacy appears to be growing quickly. Pharma specialist Mark Senak
explains how organizations can adapt as “fax trees” give way to Twitter.
Third Parties
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The Twitter Influence on Healthcare Advocacy
Posted on September 29th, 2011 | More Digital & Social Media · Healthcare · Public Affairs · Third Parties
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Will Gulf Oil Spill Prompt Change for Corporate-NGO Partnerships?
Beyond the obvious devastation, the Gulf of Mexico oil spill also has prompted some questions regarding corporate-NGO relationships. The team from Sustainability
says the challenge going forward is to “keep building genuine partnerships” in a way that “commands public trust.”Posted on May 24th, 2010 | More Crisis Communications · NGOs · Sustainability · Third Parties
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Will Ruling Prompt Flurry of Corporate Political Spending?
Most industry experts don’t expect the Supreme Court’s recent ruling — which said corporations, labor unions and advocacy groups had a right to advertise on behalf of political candidates and issues — to result in an immediate flood of corporate political campaigns. In an article in The Kansas City Star, reputation specialist Betsey Solberg suggests companies tread lightly when it comes to direct political advocacy because “when you’re dealing with people, you’re not always putting your money on a sure thing.”
Read: Ruling Unlikely to Spark Corporate Rush to Get Political
Posted on January 27th, 2010 | More Labor Communications · Public Affairs · Reputation Management · Third Parties
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Supreme Court Upends Campaign Finance Law
Will the Supreme Court’s ruling in Citizens United v. Federal Election Commission affect the way public affairs advocacy is conducted? The public affairs specialists from the Cloakroom
discuss the landmark decision — which essentially redefines campaign finance law — and offer “two schools of thought on the consequences of this case.”Posted on January 22nd, 2010 | More Analysts & Investors · Labor Communications · Public Affairs · Third Parties · Word of Mouth