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  1. The Healthcare Industry’s Murky Issue of Transparency

    While many observers agree transparency is important in healthcare, there are issues with wanting to “tell all.” In a PRWeek article, healthcare specialist Jennifer Wilson from TogoRun examines the complicating factors of this “highly regulated and highly cautious” industry.

    Read: The Transparency Problem

  2. For Communicators, Healthcare Reform Means Business Not As Usual

    In the “brave new world of health reform,” communicators and government relations specialists must learn to work together. In a Communiqué article, Anne Woodbury from TogoRun — a Fleishman-Hillard company — explains why communications professionals should “take the first steps.”

    Read: Two to Tango

  3. Are PR Professionals Poised for Industry’s ‘Finest Moment’?

    Many agree that “getting comfortable with change” is one of the key challenges of the 21st century. In a PRWeek article, Paul George from TogoRun — a Fleishman-Hillard company — discusses the value of honest customer communications and explains why this may be the public relations industry’s “finest moment.”

    Read: PR Can Ease Fears About Change

  4. Paging Creative Medical Professionals, STAT

    Is broad creative thinking more important in the medical profession than any other? The healthcare specialists from Unleashed discuss why medical training and new technology may “cloud rather than illuminate.”

  5. What Will Massachusetts Upset Mean for Health Reform?

    Has the recent special election in Massachusetts — which ended Democrats’ filibuster-proof supermajority of 60 senators — really dashed all hope for health reform in the near future? The healthcare specialists from Unleashed look at the debate moving forward and explains why “it’s a very exciting and interesting time to be in the world of healthcare communications.”

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