Travel & Tourism

  1. LGBT Travel and Ecotourism: An Interview With Marta Dalla Chiesa

    The communications specialists from Out Front sit down with Marta Dalla Chiesa, director of Brazil Ecojourneys. Topics include how the LGBT community’s “higher education” affects travel and environmental decisions and opportunities associated with the next World Cup and Olympics.

    Posted on April 28th, 2011 | More · · · ·

  2. The Importance of Telling the Whole Brand Story

    For some businesses, selling “ancillary offerings” can lead to success. In an article in The Globe and Mail, Mia Pearson, president of High Road Communications, explains how social media offers a “new world of opportunities” for promoting all aspects of a company’s brand.

    Read: Marketing Lessons From the Ice Tower

    Posted on February 3rd, 2011 | More · · · ·

  3. The LGBT Traveler’s Guide: An Interview With Andrew Mersmann

    Andrew Mersmann, editor-in-chief of Passport and award-winning travel writer, sits down with the LGBT communications specialists from Out Front. Topics include the value of volunteer vacations and why smart advertising goes beyond images “of a hand-in-hand hetero couple.”

    Posted on November 10th, 2010 | More · ·

  4. LGBT Marketing Helps Build Overall Brand Image

    With overall acceptance on the rise, does the world still need initiatives that specifically target the LGBT community? The LGBT communications specialists from Out Front discuss why more brands need to recognize the “potential in reaching out to this segment.”

    Posted on August 26th, 2010 | More · · · · ·

  5. New Campaign Aims to Make Moscow an International Financial Center

    Russia’s Economic Development Ministry has proposed a large-scale campaign to help turn Moscow into an international financial center. In The Moscow Times, communications specialist Elena Fadeeva discusses the importance of transparency with an international audience and explains why direct contact, “particularly through social networks,” is important.

    Read: Campaign Planned to Boost Moscow’s Brand

    Posted on August 11th, 2010 | More · · ·

  6. Big Wheels Keep On Turning: Lessons in PR From the Tour de France

    Originally conceived in 1903 to sell copies of the struggling L’Auto newspaper, today’s Tour de France is “a rolling publicity caravan watched by millions.” The communications specialists from Our Perspective discuss some lessons learned from “the longest running PR stunt in history.”

    Posted on July 28th, 2010 | More ·

  7. Translating Local Market Personality Into Online Success

    Despite the growth of social media, many consumers still rely on company websites to help them make purchasing decisions. In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, explains why being better than the competition may not matter “if it doesn’t seem that way online.”

    Read: Website Must Put Personality in High Gear

    Posted on March 29th, 2010 | More · · · · ·

  8. Gay Marriage Means More Money

    Following the recent legalization of gay marriage in Washington, D.C., some LGBT marketers are pointing to the practical outcomes: job creation and increased tourism. The LGBT communications specialists from Out Front agree the argument for same-sex marriage should be centered on civil rights, but suggest “the fiscal implications will resonate with the greater public.”

    Posted on March 10th, 2010 | More · ·

  9. Marriott Wants LGBT Travelers to Check In

    In a continued effort to position itself as an LGBT-friendly hospitality brand, Marriott International launched marriottgaytravel.com. The LGBT communications specialists from Out Front explain why the new site is “a strong example of appropriately engaging with a global LGBT community of travelers.”

    Posted on January 12th, 2010 | More ·

  10. Fleishman-Hillard Chair John Graham Speaks at World Economic Forum

    Agency Chair John Graham Discusses the “Fragility of the Fourth Estate” at the World Economic Forum in Davos, Switzerland

    Agency Chair John Graham Discusses the “Fragility of the Fourth Estate” at the World Economic Forum in Davos, Switzerland

    At the recent World Economic Forum in Davos, Switzerland, Fleishman-Hillard Chairman John Graham joined other industry leaders, including Steve Forbes and Financial Times editor Lionel Barber, for a candid panel discussion about the seismic changes occurring in today’s media industry. Graham, who attended the forum with the firm’s president of client relations, Jack Modzelewski, also spoke to key members of the aviation and travel industries on the topic of “Reputation Management in Times of Crisis.”

    Download: “Fragility in the Fourth Estate”

    Posted on February 27th, 2009 | More · · ·

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