Web Development

  1. Three Paths to Mobile Success in Mexico

    In Mexico, there are tens of millions of mobile users — but only a few main ways to reach them. The communications specialists in Mexico look at three methods to connect with consumers, from “sexier” apps to SMS for the “total universe” of users.

    Posted on August 23rd, 2011 | More · · · ·

  2. Decoding the Bane of Existence for PR Pros

    Why is the online newsroom an “editorial challenge” for public relations pros? The communications specialists from Beyond the Hype offer advice on how to build a site that doesn’t “drive reporters away.”

    Posted on February 9th, 2011 | More · ·

  3. Complicated Companies Need Simple Messaging

    Much of today’s global economy is driven by businesses with highly specialized expertise that means little to those on the outside. As a result, many companies are faced with communicating complex concepts. In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, talks about what really resonates with consumers and advises small business owners to “simplify their message.”

    Read: Complicated Companies Require Simple Message

    Posted on April 8th, 2010 | More · · · ·

  4. Translating Local Market Personality Into Online Success

    Despite the growth of social media, many consumers still rely on company websites to help them make purchasing decisions. In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, explains why being better than the competition may not matter “if it doesn’t seem that way online.”

    Read: Website Must Put Personality in High Gear

    Posted on March 29th, 2010 | More · · · · ·

  5. Mr. Twitter Goes to Washington

    Fix Housing First Coalition’s Twitter page.

    Hoping to stem falling home values, a coalition of builders promoting the inclusion of a homebuyer tax credit in the most recent stimulus bill turned to Fleishman-Hillard for help. The result? Fix Housing First, an Internet-based advocacy campaign that utilized new media to target its message. By using Google’s Ad Words system, which links homebuyer online ads to designated search terms, the group, backed by the National Association of Home Builders, was able to go outside its own constituency to pull in a wide array of builders and real estate professionals. The coalition also fed its messaging into a Web site that, in turn, added a Twitter feed in the days leading up to floor votes. This allowed the groups’ lobbyists and others on Capitol Hill to distribute a real-time account of the negotiations via cell phones and PDAs. The coalition also posted Twitter updates urging supporters to contact their legislators and incorporated a software tool to track those who had weighed in with lawmakers preparing to vote. The digital lobbying effort was successful: supporter e-mails and letters to Capitol Hill doubled and when the bill finally passed, it included a per-buyer benefit.

    Posted on May 18th, 2009 | More · · ·

  6. Digital Helps Deliver Green In-Flight Message

    Enviro.aero “Best New Aviation Web Site” Winner, Flightglobal Webbies 2008.

    Enviro.aero “Best New Aviation Web Site” Winner, Flightglobal Webbies 2008.

    Facing mounting concerns, the Air Transportation Action Group (ATAG) began looking for a way to communicate measures that were underway to limit the aviation sector’s impact on the environment. Enter Fleishman-Hillard and a new digital initiative that makes the case for sustainable aviation on behalf of the entire aviation industry. Central to the initiative is enviro.aero, a Web site launched with the purpose of providing clear information on aviation-related projects and innovations relevant to climate change. Enviro.aero uses social media to spread the message to a wider audience. For example, those interested in joining the debate can follow the story on Twitter, Facebook or YouTube. And the organization’s Plane Talking blog creates a forum for ATAG members to discuss a wide range of views and share information on aviation and the environment. All digital channels were showcased at the annual Aviation and Environment Summit held in Geneva this year. In addition to gaining audience momentum, enviro.aero recently won Best New Aviation Web Site in the Flightglobal Webbies 2008. Judges praised the site, calling it “a long-overdue industry-wide response to the aviation versus environment topic.”

    Posted on April 16th, 2009 | More · ·

  7. Lincoln's Legacy Lives on Through Ford's Theatre Virtual Tour

    Ford’s Theatre “A Virtual Tour” Best of Show Winner, Art Directors Club of Metropolitan Washington.

    Ford’s Theatre “A Virtual Tour” Best of Show Winner, Art Directors Club of Metropolitan Washington.

    Looking to promote its Bicentennial Campaign and new Center for Education and Leadership, the Washington, D.C.-based Ford’s Theatre enlisted Fleishman-Hillard to bring the famed institution and the life and presidency of Abraham Lincoln alive online. Because the theater would be closed for renovations until the winter of 2009, it was imperative that the new site serve as an online virtual museum. In collaboration with Ford’s Theatre, the National Park Service and the Academy of Achievement, the agency developed an engaging — and and best-of-show winning — multi-purpose Web site. Visitors can read about and buy tickets for the theater’s acclaimed performances; learn about the historic events leading to President Lincoln’s assassination; watch videos featuring notable personalities talking about what Lincoln means to them; and donate to the theater’s campaign celebrating the bicentennial of Lincoln’s birth. In addition to the site’s broad base of content and multi-media tools, one of the most innovative assets is a 360-degree virtual tour of the actual theater that features museum artifacts from the night of Lincoln’s assassination in 1865.

    Posted on July 1st, 2008 | More ·

  8. Fleishman.com Recognized by PRWeek as One of the Top Five Agency Web Sites That Awed

    In 2007, Fleishman-Hillard relaunched its Web site to have a new look, reorganized content, and a new Point of View section showcasing the agency’s thought leadership. Less than a year later, PRWeek included Fleishman.com in its Five Agency Sites That Awed.

    Posted on December 22nd, 2007 | More

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