In a MediaBistro Q&A, Susan Veidt, Fleishman-Hillard president for the U.S. Central region, discusses the role women have in today’s public relations industry. Topics include the rise in female managers, development tips and one way the industry “plays to the strength of women.”
Women
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Looking at the Role of Women in PR: An Interview With Susan Veidt
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Questioning the Influence of A-List Influencers
Organizations may aim for an A-list media placement, but it’s often not “where the true magic happens.” Social media specialist Justin Goldsborough
explains why a niche is where “trust and affinity are formed.”Posted on March 22nd, 2011 | More Digital & Social Media · Women · Word of Mouth
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Western Parents Hear Roar of ‘Tiger Mom’
In her recent book, Amy Chua makes waves by proclaiming Chinese mothers superior to Western mothers. The innovation specialists from What Are We Thinking
examine the controversial author’s position and look at whether kids can learn to be innovative “under the Tiger Mom’s tutelage.” Posted on February 4th, 2011 | More Education · Innovation · Moms · Women · Youth
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Moms Help Label Small Business a Success
Companies know that mastering the mom market is difficult — but worth the effort. In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, looks at one small business that achieved success by recognizing a change in how “moms talk to each other.”
Read: Mastering the Mom Market
Posted on December 1st, 2010 | More Digital & Social Media · High Road · Moms · Women · Word of Mouth
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Female Execs Need to Seek the Spotlight
Do too many female executives shy away from the limelight? In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, looks at why some women think of self-promotion as “a dirty word.”
Read: Why Women Execs Shouldn’t Slink Away From the Spotlight
Posted on November 11th, 2010 | More Branding · High Road · Small Business Owners · Women
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Could Poor Planning Tarnish Golden Years for Female Boomers?
A recent survey by the AARP indicates many female boomers are now facing the consequences of growing up with a man-dependent approach to financial security. The communications specialists from The Boomer Blog
discuss the findings and explain why sustaining a “hard-fought independence” includes planning for long-term care.Posted on November 1st, 2010 | More Boomers · Financial Services & Insurance · Healthcare · Women
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She Is Woman, Watch Her Spend
When it comes to major spending decisions, women are largely considered “CFOs of the household.” In a Womenetics article, communications specialist Karen Kaplan discusses research results and offers insight into “the new American woman.”
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What Women Really Want: New Insight About the Female Consumer
Marketers may be surprised to learn which sources of information women find essential to their shopping. The team from Word of Mouth
looks inside a Fleishman-Hillard study and discovers new insight into “what women are thinking.”Posted on July 22nd, 2010 | More Digital & Social Media · Moms · Research · Women · Word of Mouth
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Avon Calling Consumers via Cause Marketing
The team from Word of Mouth
says this year’s annual Avon Walk for Breast Cancer provides a case study in how cause marketing can help a brand break through “without couponing or deep discounting.”Posted on July 16th, 2010 | More Branding · Cause Marketing · Women
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Super Bowl Ad Prompts Controversy for CBS
As controversy continues to grow over CBS’s decision to allow a pro-life advocacy group to air a spot during the Super Bowl, organizations opposing the ad are challenging the network’s policy. The LGBT communications specialists from Out Front
look at four “critical communication questions” the issue has raised thus far.
