Marketers may be surprised to learn which sources of information women find essential to their shopping. The team from Word of Mouth
looks inside a Fleishman-Hillard study and discovers new insight into “what women are thinking.”
Women
What Women Really Want: New Insight About the Female Consumer
Posted on July 22nd, 2010 | More Digital & Social Media · Moms · Research · Women · Word of Mouth
Avon Calling Consumers via Cause Marketing
The team from Word of Mouth
says this year’s annual Avon Walk for Breast Cancer provides a case study in how cause marketing can help a brand break through “without couponing or deep discounting.”Posted on July 16th, 2010 | More Branding · Cause Marketing · Women
Super Bowl Ad Prompts Controversy for CBS
As controversy continues to grow over CBS’s decision to allow a pro-life advocacy group to air a spot during the Super Bowl, organizations opposing the ad are challenging the network’s policy. The LGBT communications specialists from Out Front
look at four “critical communication questions” the issue has raised thus far.Advertisers Use Social Media to Continue the Conversation
In an effort to stem eroding consumer trust, an increasing number of marketers are integrating social media into traditional advertising. Social media specialist Justin Goldsborough
examines the trend and explains why companies are “changing what they feel the key takeaway should be in their ads.”Posted on January 6th, 2010 | More B2C · Consumer Goods · Digital & Social Media · Men · Women
Kitchen Table Economics: The Power of the Female Consumer
Find Out What Women Really Want in “Women, Power & Money — The Shift to the Female Driven Economy.”
In an effort to shed some light on the American woman and how to reach her, Fleishman-Hillard, in conjunction with The Harrison Group, conducted a pre- and post-economic meltdown survey, “Women, Power & Money — The Shift to the Female Driven Economy.” The objective? To define the female consumer’s role in purchasing decisions, her influence on the economy and what it means to marketers. Central to the eye-opening results was a clear revelation that this “new world of women calls for a new world of communication.”
Posted on September 11th, 2009 | More Consumer Goods · Moms · Research · Women
Bloggers Should Learn to “Just Say No”
Are PR professionals responsible for what recent reports are referring to as blogger burnout? Social media specialist Jessica Smith asks colleagues to weigh in on why some bloggers are afraid to “just say no.”
Posted on July 22nd, 2009 | More Digital & Social Media · Moms · Women
Fleishman-Hillard Launches Practice to Target the Spending and Brand-Building Potential of 'The New Momocracy'
FH Moms Focuses Firm’s Global Expertise on Market Segment That Makes 85 Percent of Household Purchasing Decisions
ST. LOUIS, Jan. 20, 2009 — Fleishman-Hillard International Communications today announced the launch of a global practice group focused on marketing to the consumer segment responsible for 85 percent of all household purchasing decisions: mothers. The new FH Moms practice combines the scope of Fleishman-Hillard’s global network with a deep understanding of the growing “momocracy” that has emerged as consumers in general exercise more and more control over where and how they interact with brands, and as moms increasingly lead the conversation, both as advocates and critics.
Read more »Posted on January 20th, 2009 | More Consumer Goods · Moms · Women
From a Whisper to a Scream: Spreading the Word About Cervical Cancer
How do you tell a story that will resonate with both a 50-year-old woman and a 12-year-old girl? When European pharmaceutical company Sanofi Pasteur MSD came to Fleishman-Hillard to develop a communications campaign in Ireland, the objective was clear: educate women ages 9 to 26 — and their mothers — about cervical cancer and its link to the human papillomavirus (HPV). In response, the agency created “Tell Her About It,” a year-long awareness campaign that strategically combined traditional and new media. Irish personality Sile Seoige was tapped as campaign ambassador and an interactive Web site, www.tellher.ie, was created and launched through an aggressive media campaign. One of the campaign’s more innovative components was a permission-based bluejacking activity at Electric Picnic, a local three-day music festival that attracted 30,000 visitors. On-site advertising alerted mobile phone users to enable their Bluetooth function in order to receive a free music track from www.tellher.ie. In less than a year following the campaign’s launch, awareness of cervical cancer and it’s link to HPV increased 76 percent among Irish women.
Posted on July 8th, 2008 | More Digital & Social Media · Healthcare · Women
The Most Eco-Conscious Audience? The Answer May Surprise You
Recent studies have shown that Latinos, particularly Hispanic women, are more concerned about the environment than their non-Hispanic counterparts. The team from Hispania Plaza
takes a look at why eco-friendly issues matter to Hispanics and how the media is responding.Posted on April 14th, 2008 | More Hispanics · Multicultural · Women
Marketing to the Ultimate Power Consumer
Boomer specialist Carol Orsborn, in an excerpt from her latest book (co-authored with Mary Brown), offers a 3-D view of what motivates the ultimate power consumer — the baby boomer woman.
Download: BOOM: Marketing to the Ultimate Power Consumer — the Baby Boomer Woman (excerpt)
Posted on February 1st, 2007 | More Boomers · Consumer Goods · Women
