Word of Mouth

  1. Storytelling Made Simple: Lessons From Kurt Vonnegut

    Most communicators realize pitching the story is the easy part — if there’s a compelling story to tell. Our communications specialists in Ireland apply lessons from the late Kurt Vonnegut, revealing the “simplicity of effective storytelling.”

    Posted on February 1st, 2012 | More · · ·

  2. 10 Lists + 10 Predictions: A Look at the ‘Year of the User’

    What would a listing of the top 10 marketing and social media trends look like? The digital specialists from Fleishman DNA provide the answer, as well as 10 broad predictions for “year of the user.”

    Posted on January 23rd, 2012 | More · · · ·

  3. Should Marketing Massage Ego?

    Word of mouth specialist Spike Jones looks at three E’s of marketing — and explains why it’s sometimes necessary to be an “ego feeder.”

    Posted on January 20th, 2012 | More · ·

  4. Two Sides of the Google Social Search

    Is Google’s new social search function a reminder that the company is “not a benevolent being”? Our communications specialists in Canada look at the arguments for and against the new feature — and why many marketers are in a huff.

    Posted on January 17th, 2012 | More · · ·

  5. Problem Solved? An Influence-Measurement Solution.

    Despite Klout, Kred and others, brands have yet to solve the influence-measurement problem. Word of mouth specialist Spike Jones offers a solution that might “crack that nut.”

    Posted on January 12th, 2012 | More · · ·

  6. Will New Tweetdeck #Fail?

    In an open letter to Twitter, digital specialist Justin Goldsborough reviews recent changes to Tweetdeck, discussing why it appears the brand “put money before usability.”

    Posted on December 20th, 2011 | More · ·

  7. PR’s 10 Reasons to Give Thanks

    Digital specialist Justin Goldsborough shares 10 reasons why the PR industry should give thanks. The list includes bloggers, more owned channels and the item that keeps us from “making decisions with blinders on.”

    Posted on November 21st, 2011 | More · ·

  8. Social Media Trends With an Internal Twist

    User-generated content — it’s not just for websites anymore. The team from B2E Comm puts “an internal spin” on four social media trends.

    Posted on November 3rd, 2011 | More · · ·

  9. Blogging, Search and the Dewey Decimal Connection

    Digital specialist Justin Goldsborough revisits the Dewey Decimal System and shares three ideas on how it helps with “understanding search and the value of blogging.”

    Posted on October 19th, 2011 | More ·

  10. Are Social Media Influencers Going Extinct?

    Word of mouth specialist Spike Jones talks about online attacks on brands and explains why the “days of the social media influencer” appear numbered.

    Posted on October 11th, 2011 | More · · ·

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