User-generated content — it’s not just for websites anymore. The team from B2E Comm
puts “an internal spin” on four social media trends.
Word of Mouth
Social Media Trends With an Internal Twist
Posted on November 3rd, 2011 | More Digital & Social Media · Employees · Internal Communications · Word of Mouth
Blogging, Search and the Dewey Decimal Connection
Digital specialist Justin Goldsborough
revisits the Dewey Decimal System and shares three ideas on how it helps with “understanding search and the value of blogging.”Posted on October 19th, 2011 | More Digital & Social Media · Word of Mouth
Are Social Media Influencers Going Extinct?
Word of mouth specialist Spike Jones
talks about online attacks on brands and explains why the “days of the social media influencer” appear numbered.Posted on October 11th, 2011 | More B2C · Branding · Digital & Social Media · Word of Mouth
Do PR Pros Need to Rise Above the ‘Influence’?
Moderation might be key, but some communicators seem to be abusing the term influence. Digital specialist Justin Goldsborough
looks at this buzzword addiction and points out “the true word of mouth engine” for brands.Posted on August 25th, 2011 | More B2C · Digital & Social Media · Word of Mouth
Please and Thank You: Essential Parts of the Business Tool Kit
Digital specialist Justin Goldsborough
shares a personal tale in customer disservice and talks about just how many bad interactions it takes “to start the word of mouth snowball.”Posted on August 9th, 2011 | More Digital & Social Media · Retail · Word of Mouth
Breaking Up (With Brands) Is Easy to Do
For many consumers, breaking up is easy to do — at least when it comes to brands. The communications specialists in Australia
talk about how companies can create “a relationship that keeps the customer happy and continuously surprised.”Posted on July 27th, 2011 | More B2C · Branding · Financial Services & Insurance · Mobile · Technology · Word of Mouth
Five Human Behaviors That Shape Brand Storytelling
While technologies create multiple opportunities for a brand to tell its story, some people suggest “new, shiny stuff also clouds basic human behavior.” Out-of-home specialist Mike Cearley
reviews five core traits to keep in mind when telling a brand’s story across any channel.Posted on July 22nd, 2011 | More B2C · Branding · Digital & Social Media · Word of Mouth
The Not-So-Simple Case of Paid Bloggers
Should PR pros “stop acting all high and mighty” when it comes to paying bloggers? Digital specialist Justin Goldsborough
explains and offers examples of other practices PR said never to in the past.Posted on July 19th, 2011 | More B2C · Consumer Goods · Digital & Social Media · Word of Mouth
Made You Look: Online vs. Offline Personas
Word of mouth specialist Spike Jones
offers a candid review of online vs. offline personas, explaining why “it’s no longer likes, it’s looks.”Posted on July 13th, 2011 | More Branding · Digital & Social Media · Word of Mouth
Important Social Media Outcomes That Can’t Be Measured
While companies can’t measure them, qualitative stories are the ones that can be “told over and over again.” Digital specialist Justin Goldsborough
shares a social media tale that shows why communicators shouldn’t forget the qualitative.Posted on July 5th, 2011 | More B2C · Branding · Digital & Social Media · Reputation Management · SEM & SEO · Word of Mouth
