Youth

  1. Why True Interaction Is on the Horizon

    What two things must happen before people “really get to the point of interacting” with places and objects around them? Out-of-home specialist Mike Cearley explains, suggesting why it likely will happen very soon.

    Posted on December 15th, 2011 | More · · ·

  2. Making Believers of Augmented Reality

    Yes, Virginia, there is a well-done augmented reality experience. Out-of-home specialist Mike Cearley looks at three reasons why Macy’s use of enabling technology “deepens and extends the experience.”

    Posted on November 22nd, 2011 | More · · · ·

  3. Insights on Integration Across PESO Channels

    In an article for Northwestern Univeristy’s Journal of Integrated Marketing Communications, CMO Stephanie Marchesi offers insight into a roundtable discussion on integration across paid, earned, shared and owned channels. Topics include management advocacy, personalized collaboration and the “end goal of integration.”

    Read: Thought Leaders Identify Priorities for Integration

    Posted on November 17th, 2011 | More · · ·

  4. An Inside Look at India’s Dynamic Business Landscape

    While companies likely realize India’s marketplace is dynamic and growing, it appears they still have a lot to learn. The communications specialists in India provide a detailed look at the country’s business landscape, from its young population and growing middle class to its media influence and digital environment.

    Watch: Understanding Incredible India

    Posted on October 14th, 2011 | More · · · · · ·

  5. Mythbusting: The Boomers-Facebook Argument

    Digital specialist Justin Goldsborough looks at recent data on Facebook usage and says it’s time to move past the stereotype that the site is only for “young whippersnappers.”

    Posted on June 17th, 2011 | More · · · · ·

  6. How User-Generated Content Can Generate Success

    The LGBT communications team from Out Front talks about the popular “It Gets Better” video and explains why sometimes user-generated content can “speak louder than any PR campaign.”

    Posted on June 7th, 2011 | More · ·

  7. Western Parents Hear Roar of ‘Tiger Mom’

    In her recent book, Amy Chua makes waves by proclaiming Chinese mothers superior to Western mothers. The innovation specialists from What Are We Thinking examine the controversial author’s position and look at whether kids can learn to be innovative “under the Tiger Mom’s tutelage.”

    Posted on February 4th, 2011 | More · · · ·

  8. Say Hello to Generation ‘Why Not’

    In Toronto, a creative 22-year-old CEO is demonstrating how young entrepreneurs “are leading the way right now.” In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, looks at how innovative ideas and ambition are defining a “generation of young people who want it all.”

    Read: Young CEO Reboots Campus Promos

    Posted on October 11th, 2010 | More · · · · ·

  9. Social Media Helps LGBT Community Share ‘It Gets Better’ Message

    In the wake of recent tragedies involving gay teens, social media has provided a
    much-needed platform     of support and information for the LGBT community. The LGBT communications specialists from Out Front examine how powerful social media can be when people are allowed to “express themselves on their own terms.”

    Posted on October 7th, 2010 | More · ·

  10. Nestlé Hopes for Sweet Success With Butterfinger Promotion

    In an effort to “entice consumers to interact” with its Butterfinger brand, Nestlé has teamed up with Comcast’s G4 network to launch an integrated promotion tied to the company’s Butterfinger Defense League campaign. In a Mediaweek article, digital specialist Bill Evans weighs in on the contest-centric effort and notes that “whether the campaign has legs remains to be seen.”

    Read: G4 and Nestlé Unwrap Butterfinger Integration

    Posted on May 10th, 2010 | More ·

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