In an effort to “entice consumers to interact” with its Butterfinger brand, Nestlé has teamed up with Comcast’s G4 network to launch an integrated promotion tied to the company’s Butterfinger Defense League campaign. In a Mediaweek article, digital specialist Bill Evans weighs in on the contest-centric effort and notes that “whether the campaign has legs remains to be seen.”
Youth
Nestlé Hopes for Sweet Success With Butterfinger Promotion
Posted on May 10th, 2010 | More Digital & Social Media · Youth
School’s Out Forever: ‘Unschooling’ Gains Traction With Home Educators
An emerging trend among U.S. homeschoolers centers on allowing students to learn “without doing school.” But is this new approach, called “unschooling,” a valuable way to educate children? The innovation specialists from What Are We Thinking
look at some of the pros (experiential learning) and cons (lack of social interaction) of this controversial practice.Posted on April 27th, 2010 | More Education · Innovation · Youth
Connecting With Young Consumers via Location-Based Services
When it comes to targeting “a young or Web-savvy audience,” online marketers need to go beyond blogs and Facebook pages. In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, urges businesses to explore using location-based services to build influencer lists and “further connect with customers.”
Posted on April 25th, 2010 | More Digital & Social Media · High Road · Mobile · Youth
Marketing to Teens: One Size Doesn’t Fit All
For many marketers, finding innovative ways to reach the elusive teen audience can be a challenge. The team from Word of Mouth
offers five key points to help businesses engage a young demographic without sounding “like Charlie Brown’s teacher.”Posted on April 13th, 2010 | More B2C · Digital & Social Media · Innovation · Word of Mouth · Youth
Harnessing Digital Power for Change
Using social networks to affect change was just one of the topics covered at this year’s Alliance of Youth Movements Summit in Mexico City. The mobile specialists from Mobile Behavior Blog
discuss event highlights and explain how SMS helped Nigerian farmers negotiate a 6 percent drop in the price of grain.Posted on October 16th, 2009 | More Digital & Social Media · Mobile · Mobile Behavior · Youth
Campaign Educates Students on LGBT Conversations
In a recent back-to-school campaign called “ThinkB4YouSpeak,” the Gay, Lesbian and Straight Education Network (GLSEN), along with the AdCouncil, attempts to tackle the pervasiveness of homophobic language in today’s schools. The team from Out Front
offers insight into the hard-hitting print ads, which it considers “both timely and relevant.”Youth Marketers: Your Trend Went That Way
The youth-oriented specialists from Mobile Behavior
look at today’s “smorgasbord of ‘of-the-moment’ cultural movements” and share the two fundamental ingredients required for a trend to take flight.Posted on November 26th, 2008 | More Mobile Behavior · Youth
Brand Obama: Motivating the Millennial Market
From Day One, Barack Obama’s brand management has exhibited an inherent understanding of what appeals to voters under 30, sometimes known as Millennials. In an article by Peter Field in a recent issue of Advertising Age, Fleishman-Hillard’s youth and mobile marketing specialist Allison Mooney weighs in on the matter and explains why this desirable demographic is looking for a presidential candidate with “a slight edge.”
Posted on August 12th, 2008 | More Public Affairs · Youth
Staying Relevant in the Mobile Marketplace
For today’s youth, interactivity is a given and technology is a reflex. But as young mobile users continue to push the industry’s growth, the youth-focused specialists at Mobile Behavior
take a look at what brands need to do to stay relevant to these “young and restless” consumers.Posted on June 9th, 2008 | More Digital & Social Media · Mobile Behavior · Youth
Educating Students in a Wired World
Schools throughout the U.S. prohibit students from using cell phones and hand-held devices in the classroom. But what if the technology could be used as a learning tool? The youth-focused specialists at Mobile Behavior
talk about the benefits of adapting mobile technology for school and why today’s educational institutions should “embrace the future.”Posted on May 22nd, 2008 | More Digital & Social Media · Mobile Behavior · Youth
