Social & Innovation

Social & Innovation

Social & Innovation  Contact Us

Social & Innovation

At FleishmanHillard, our team understands how to leverage the ever-evolving technologies, platforms and channels to help clients from all sectors measurably improve business outcomes. Our solutions help brands navigate and adapt to innovative new technologies. And our social suite of capabilities, integrated partnerships, and depth and breadth of global subject matter experts uniquely position our team, which believes magnetic content...

At FleishmanHillard, our team understands how to leverage the ever-evolving technologies, platforms and channels to help clients from all sectors measurably improve business outcomes. Our solutions help brands navigate and adapt to innovative new technologies. And our social suite of capabilities, integrated partnerships, and depth and breadth of global subject matter experts uniquely position our team, which believes magnetic content and social engagement drives business growth. We help connect the values of brands and organizations online with the values of their audience to create real passion, authentic exchange and what matters most — meaningful relationships.

What We Do

Social Engagement

FleishmanHillard’s approach activates measurable results by integrating social engagement into business and communications. Services include social business, blogger relations, community management, platform management/development and social advertising.

FH ContentWorks

Our approach to content strategy includes the research into, and activation of, stories across paid, earned, shared and owned media channels to leverage the power of magnetic content — and help you attract and connect audiences, propel conversations, and build reputation. Services include content relations, content marketing, and social and enterprise content. Find out more.

Digital Design & Build

Technical capabilities include the design and development of websites, apps and programs across multiple platforms to meet the most complex requirements demanded by new and emerging technologies. Working with digital media strategists, designers and content specialists, our experts integrate technology solutions to drive communication objectives. Services include architecture, development and implementation, and maintenance.

Mobile Strategy & Development

Mobile solutions are focused on advancing business objectives through measurable results via an experience customized to a given user. Services include mobile content strategy and design, mobile Web, apps, SMS, location-based services, and mobile advertising.

Planning & Analytics

Comprehensive digital audits, listening and monitoring tools can be used to quickly identify, assess, consult and respond to offline and online conversations — whether participating in positive discussions or the management of negative ones. Services include digital/social audits, primary/secondary research, persona development, listening platforms/monitoring, integrated dashboards and influencer identification.

Training

Social training is designed to equip leadership, stakeholders and employees with an understanding of social media, from policy to activation to measurement.

Blogger Relations

Blogger relations is designed to build relationships and partnerships on behalf of clients with the new face of the media — bloggers, digital influencers and self-publishers.

Community Management

Community management aims to effectively control online communities for clients and includes content creation, moderation and customer response.

Advertising & Activation

Social advertising and activation is the integration of social media planning, marketing and measurement solutions with paid media.

Who We Are


Social & Innovation
  • Merging Realities: The Future is Hyper-Personalized

    Jared Carneson

    June 22, 2017

    Jared Carneson Conversations around virtual reality (VR), augmented reality (AR) and mixed reality (MR) as emerging technologies have been on the increase for the last 8 years, growing by 50% on average, each year. We see that usually conversation spikes around festivals where technology and innovation are at the core. The implications for entertainment are clear and well...

  • Snapshot: Pinterest Lens

    Bailey Neal

    March 29, 2017

    Bailey Neal Pinterest recently released their new Lens feature, one of the new visual discovery features to be introduced in 2017. Still in Beta testing, the Lens tool lets Pinners take photos of real-life objects and find similar e-commerce options for purchase. Acting as a "real world" search engine, users can either take a photo or use...

  • Tech Minute: Machine Learning, Bots, and Cognitive Web Services – Oh My!

    Don Moxley

    January 23, 2017

    Don Moxley Could they be the “great and powerful Oz” for brand marketers? It was recently announced that Estée Lauder is the first major retailer to launch a Facebook Messenger bot service. Using artificial intelligence, the bot provides holiday shoppers with gift ideas and a 60-minute delivery service all from the comfort of Messenger. Many similar bots...

  • The Art of Holding the Human Attention Span

    Abby Graves

    September 22, 2016

    Abby Graves Time is one of our most valuable possessions. We can never seem to find enough of it, and we hate to waste it. And because of this, it’s often difficult to really capture our complete focus and attention, because that requires our time. Once we’re hooked though, we are suddenly willing to give up lots...

  • Customers – How to Catch ‘Em All with Pokémon GO

    Alex McPherson

    July 20, 2016

    Alex McPherson By now we all know Pokémon GO is taking the Internet by storm, but what do these pocket monsters and their tenacious trainers mean for your brand? For the uninitiated, Pokémon GO is the new free-to-play GPS-based mobile game merging the Pokémon Company’s 20-year-old franchise with the framework of former Google internal startup Niantic Lab’s...

  • The Science Behind Swipability

    Abby Graves

    July 9, 2015

    Abby Graves In the last year, we’ve seen a sharp increase in the usage of online dating services, largely due to the number of dating apps available through a smartphone. Apps like Tinder have not only gained widespread popularity, but they’ve also worked their way into the vernacular people use to communicate likes and dislikes (swipe right...

  • The FH 2015 Social Health Survey: A Second Opinion From Dr. Digital

    Alyssa Marderstein

    April 20, 2015

    Alyssa Marderstein Melissa Solomon and Adam Silverstein contributed to this article. Survey finds over 50% of patients consult with Dr. Google or Facebook before or after a doctor’s visit Our Social Health survey of more than 500 people reveals some important patient behaviors. First, patients form an opinion about a treatment option before they step foot in...

  • The FleishmanHillard 2015 Social Health Survey

    Ephraim Cohen

    April 7, 2015

    Ephraim Cohen How people care for themselves and others using social and mobile media Which networks people use and how they use them differs greatly depending on age range as well as whether the person is looking for information about their own health or finding information as a caregiver to someone else. The charts below show the...

  • Up Periscope? The Buzz Around Twitter's New Feature

    Ephraim Cohen

    March 26, 2015

    Ephraim Cohen Early this morning, I sent an alert to my colleagues: “The new hotness in personal live streaming is Periscope from Twitter, available as of roughly 38 seconds ago: http://www.engadget.com/2015/03/26/periscope/. DOWNLOAD IT. Plus, per influencer @AndrewKam on Twitter, it allows for easy replay post-event (Meerkat not so much at the moment). This is our life, people, get on it!"...

  • A Closer Look at Our Partnership With Storyful

    Ephraim Cohen

    March 10, 2015

    Ephraim Cohen One of the most exciting areas of FH ContentWorks is the ability to quickly explore and implement new, highly effective approaches to content strategy, creation and distribution. Today’s announcement of our partnership with Storyful is a perfect example of bringing our clients’ content marketing efforts to a new level. We’ve always know people connect with...

  • The Anatomy of a Like

    Abby Graves

    March 4, 2015

    Abby Graves Like. It’s a word that accompanies many different meanings. When it comes to social, it can be defined as a simple sign of enjoyment, support or general admiration for content posted on social platforms, often in the form of a thumbs up or a heart. But the action of “liking” content can actually mean many...

  • 2015: The Year of Authenticity

    Abby Graves

    February 4, 2015

    Abby Graves FleishmanHillard's Dallas insights team contributed to this article. 2014 was a year of social change. A year when we saw brands shift from offering surface engagement to deeper relationships. We saw the idea of access over ownership take off and create communities of people with shared interests, goals and needs. In many ways, 2014 was...

  • What You Need to Know about Paid vs. Organic Brand Content on Facebook

    Ephraim Cohen

    January 28, 2015

    Ephraim Cohen Also contributing to this analysis: Patrick Garrett & Erin Husband As of January 1, 2015, Facebook is now detecting overt commercial messages within its Newsfeed content and will prevent such messages from reaching general audiences without a targeted paid social campaign. Though a paid push is still important to increase overall reach at the time of...

  • What's New for CES 2015 Day Four?

    Jacob Porpossian

    January 9, 2015

    Jacob Porpossian It’s hard to believe that the 2015 International CES has already come to an end. After four long days and over 160,000 guests from all over the world, tech lovers say goodbye to Las Vegas as they reminisce about their favourite brands and CES experiences. FH TrueIQ continued to monitor the remaining online conversations on...

  • Top Brands & More: What's Trending at CES 2015 Day Three?

    Michelle Ferraro

    January 8, 2015

    Michelle Ferraro As the third day of the 2015 International CES begins to wind down, the pace of online conversations has only slowed as much as the pace of attendees moving around the Vegas Convention Center. Today’s events highlighted conversations from brands focused on innovating what has come to be known among the crowd as #OtherTech. Today’s...

  • Day One: What's Trending at CES 2015?

    Jacob Porpossian

    January 6, 2015

    Jacob Porpossian If you love technology, electronics and staying up to date on the latest trends, then you’re probably excited about the 2015 International CES! That’s right, the world’s largest tech and electronics trade show kicked off today in Las Vegas and our FH TrueIQ team is here to witness it all in real-time as the show’s...

  • Conversations on Content

    Ephraim Cohen

    November 18, 2014

    Ephraim Cohen I recently had an opportunity to sit down with Cision's Jay Baer as part of his Content Conversations video series. In the interviews, we discuss content, from measurement to engagement. Measuring the effectiveness of content: http://youtu.be/CjlW6x4OAhI   Reaching audiences with content: http://youtu.be/_06TkTSwyto Read the full articles on measuring content effectiveness and reaching audiences with content.

  • Sports at the Speed of Social: Key Takeaways

    Steven Hickok

    November 3, 2014

    Steven Hickok Last week, FleishmanHillard hosted a panel discussion for a packed room at the 2014 Holmes Global PR Summit on the topic of “Sports at the Speed of Social.” Arguably, no industry has been more impacted by the explosion, and constant evolution, of social media than the world of sports. Moderated by FleishmanHillard's Mitch Germann, alongside...

  • FleishmanHillard Launches LinkedIn Certified Content Marketing Workshops

    Ephraim Cohen

    October 29, 2014

    Ephraim Cohen We are very pleased to announce that we are formally launching Content Marketing Workshops for LinkedIn. FleishmanHillard is the first agency certified to conduct Content Marketing Workshops for LinkedIn , a service that is provided to clients as part of FleishmanHillard’s Native Newsroom offering. We developed the offering with LinkedIn’s Marketing Solutions, who trained our professionals as...

  • Here's What the Media in Social Media Means

    Ephraim Cohen

    July 15, 2014

    Ephraim Cohen The Facebook discussion recently has centered on our shock and irritation over how hard Facebook is making it to secure non-paid media. That should be a good thing. Facebook is a media property, and the best media properties demand the best stories for their users. What Facebook’s (and, for that matter, Google’s) technology looks for...

  • Programming Video Channels for YouTube

    Gwen Foutz

    June 24, 2014

    Gwen Foutz This post was originally featured in PR News. What a brand gets out of YouTube depends on what it puts into it. Brands that want to capture users’ attention and maximize their video investment must make sure their videos/channels are optimized for easy discovery. They also need to keep users coming back for more. If...

  • How to LinkIn With B2B

    Ephraim Cohen

    April 30, 2014

    Ephraim Cohen LinkedIn has always been the social media channel that’s all about business—professionals talking to professionals. Yet, brands have only awakened in the last year or so to the potential of the wide-ranging and extended conversations they could be having with LinkedIn’s elite membership, beyond the standard search for job candidates. Now that they have, many...

  • From SXSW: Why You Should Care About Health Tech

    Justin Goldsborough

    March 18, 2014

    Justin Goldsborough There’s an old adage that if you can’t see it, it doesn’t exist. Historically it’s come up most often in conversations about God. Can’t say I had or saw any of those conversations last week at SXSW. What I did see was a ton of conversations on health tech. Everyone’s talking about wearables, the connected...

  • Latino Impact at SXSW 2014

    Jose Resendez

    March 14, 2014

    Jose Resendez As a newbie at SXSW this year, I was excited not only to see a variety of brands and agencies tapping into the social savvy demographic, but also to see the diversity in the crowds that SXSW attracts overall.  As the SXSW board has now launched their #SXAmericas division to attract US Hispanics and Latinos...

  • At SXSW, Gamers Remind Brands What Makes Great Community Management

    Michelle Ferraro

    March 11, 2014

    Michelle Ferraro When you think about gamers or gaming culture, you might think immediately of teenagers, Mountain Dew and stacks of empty pizza boxes. However, at its core, gaming culture has continued to build on fundamental community management principles, and despite ever increasing needs to collaborate with marketing, PR and product development, few game studios have strayed...

  • Trending Now at SXSW: Are you Cutting Big Data Down to Size?

    Michelle Ferraro

    March 10, 2014

    Michelle Ferraro The concept of using big data to guide product road maps, create competitive advantage and inform content marketing isn’t new. In fact, Big data itself is just a relatively new phrase to describe a concept and practice that has been in use for years. But now, are agencies and brands fully leveraging big data to...

  • SXSW Proves Again that Wearable Tech is Here to Stay

    Jose Resendez

    March 10, 2014

    Jose Resendez Wearable tech is a big buzzword in 2014, and this year’s SXSW is certainly proving to be no exception. From data captured at our FH black box Lounge, we've seen that wearable tech and devices have been trending throughout the festival, in particular when new products are debuted and sessions showcase related technology. Many brands...

  • SXSW Day 2: From Data and Privacy to Lady Gaga

    Jacob Porpossian

    March 9, 2014

    Jacob Porpossian Can you believe that it's already day three at SXSW? By the end of day two, SXSW conversations continued across the Internet, generating more than 157K mentions and over 225 million impressions! Our FH black box Lounge team identified today’s top trends, which included continued discussions around Lady Gaga and the Doritos brand partnership along...

  • SXSW Day One Generates Over 141,000 Tweets

    Jacob Porpossian

    March 8, 2014

    Jacob Porpossian Our team had a great day one at SXSW Interactive and the FH black box Lounge, which was buzzing with data, social and tech enthusiasts. Things were just as active outside the Lounge as online conversations generated more than 141,000 tweets with SXSW mentions. In addition, top hashtags included #boldstage, which generated over 5000 mentions thanks...

  • Reduce FOMO at SXSW: Explore Austin Like a Local

    Torrey Vaughan

    March 5, 2014

    Torrey Vaughan If you’re heading to SXSW later this week, chances are you’re already figuring out your plans to enjoy Austin and make the most of your festival experience. Worrying that you’ll miss out on a must-see spot in the city? We’ve got you covered with our list of top 10 suggestions from one of our own...

Most Recent

  • Merging Realities: The Future is Hyper-Personalized

  • Snapshot: Pinterest Lens

  • Tech Minute: Machine Learning, Bots, and Cognitive Web Services – Oh My!

  • The Art of Holding the Human Attention Span

  • Customers – How to Catch ‘Em All with Pokémon GO

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