Strategic Integration

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Strategic Integration

Organizations have many messages to communicate across many channels. Often, they also have many agencies to manage, all working on related pieces of the communications and marketing mix. It’s a “many messages, many channels, many partners” challenge. FleishmanHillard’s strategic integration team understands how to address this challenge. Collaborating with other agency partners to develop holistic marketing communications plans that connect...

Organizations have many messages to communicate across many channels. Often, they also have many agencies to manage, all working on related pieces of the communications and marketing mix. It’s a “many messages, many channels, many partners” challenge. FleishmanHillard’s strategic integration team understands how to address this challenge. Collaborating with other agency partners to develop holistic marketing communications plans that connect the dots across disciplines and remits, we identify where communications can connect and elevate efforts across paid, earned, shared and owned channels by building and leading interdisciplinary teams from across the firm, within the network of our parent company (Omnicom Group) and with outside partners.

What We Do

Interagency team development

We elevate efforts across paid, earned, shared and owned channels by building and leading interdisciplinary teams from across the firm, within the network of our parent company (Omnicom Group) and with outside partners.

Universal/interagency briefs creation

Our approach creates structures for collaboration and information-sharing built around a single creative and strategic platform to ensure that all work is aligned for maximum impact.

Global team management

By coordinating bespoke teams across the globe and by speaking the language of communications, marketing, paid media, digital and social, our strategies bring alignment – and an increase in the effectiveness of spend, effort and creativity for organizations that have diverse communication and marketing needs spanning geographies, disciplines and stakeholders.

Products

  • GPS Workshop

    A GPS Workshop brings FleishmanHillard’s counselors together with an organization in a session that walks through the firm's GPS process – and collaboratively creates the strategy for a company’s brand, product, issues and more.

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