Strategic Integration

FleishmanHillard’s strategic integration approach helps organizations navigate complex issues via research and analytics, finding powerful insights and strategies that lead to transformative, business-building or behavior-changing ideas. These ideas are conceived from the outset to be activated across multiple platforms in order to reach the right stakeholders, in the right place, at the right time. Our proprietary strategic integration process (The FleishmanHillard Compass) is built around three key phases: navigate, ideate and activate. Working with customer relationship managers to ensure a seamless flow throughout the various phases, we marshal the necessary resources, whether internal or through external partnerships, to deliver effective programs driven by the desired outcomes.

What We Do


“Navigate” includes a dynamic planning model called GPS (Goal. Perspective. Strategy.) that starts with robust research and analytics, which in turn feed deep insights into your audiences, competitive set, or business challenges and opportunities.


In the “ideate” phase, FleishmanHillard develops magnetic ideas that will be at the heart of a multiplatform, multistakeholder initiative. Beyond the initial creative concept, our creative process includes delivering design and execution required to support your integrated communications. From corporate identity programs, to internal communications materials such as corporate newsletters, to event signage and collateral, to direct advertising and other consumer print or broadcast materials, we create a distinctive style that communicates your message strategically, consistently and powerfully.


“Activate” is the science and art of planning across the platforms of paid, earned, shared and owned to effectively deliver the idea in the right place, at the right time, to the right stakeholders.


Client AT&T

The It Can Wait journey began in 2010 to raise awareness of the dangers of texting and driving, with awareness again being a key focal point in 2011.…

Client Department of Defense/TRICARE

Funded by the Department of Defense (DoD)/TRICARE, the multiyear That Guy campaign demonstrably reduced binge drinking among junior enlisted military personnel where the campaign had been…

Client U.S. Federal Trade Commission

As the United States’ leading consumer protection agency, the Federal Trade Commission is uniquely positioned to cut through the deafening noise around the problem of identity…