Emily Frager

Emily Collins

According to a 2009 National Retail Federation survey, nearly two-thirds of consumers say the economy will impact their holiday spending and 84 percent say they will spend less this holiday season.

Join us for a lively discussion on the latest holiday trends, hot holiday media topics, and other tips on maximizing  your retail communication. During this one-hour webinar, we’ll discuss insights into consumer shopping habits, retailer marketing efforts and get the inside scoop about what the media will be covering. Hosts Emily Frager and Emily Collins, Fleishman-Hillard Retail Practice Group Co-chairs, will be joined by special guest speakers from leading retail brands, national journalists and industry analysts.

Consumer Insights
– What is the overall mindset of consumers going into the holiday?
– What are the expectations of holiday spending?
– How is the economy going to impact holiday spending?

Retail Landscape
– Important trends and insights
– Marketing and advertising examples
– How are retailers “standing out”?
– Where are retailers scaling back?
– Critical success factors for Q4 and 2010

Media Insights
– News angles media will look for/short lead story topics
– Information the media is looking for from companies

Experience the webinar

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