Government

Business interests and government decisions are inextricably intertwined. But a message may be muddied when created within the confines of defined rules, laws and legislation. At Fleishman-Hillard, we’ll help you manage the potential risks and reap the bottom-line benefits of working with government organizations. We bridge the gap between your legal requirements and marketing objectives by helping you:

  • develop a nuanced communications strategy that will maximize your opportunities within the realm of public policy
  • identify and reach out to the appropriate departments and individuals to deliver your key message
  • build relationships with industry influencers and decision makers that lead to strategic business alliances

Our long-standing relationships with regulators and policy decision makers means positive outcomes in Washington, at the state and local levels, and in capitals around the world. Whether it’s high-profile legislation or arcane regulatory implementations, we’ll help you deliver the right message to the right audience.

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Opinions: Government

  • PR Gains Influence at the Marketing Table

    As public relations continues to gain influence at the marketing table, practitioners are encouraging clients “to show up in a relevant way.” During a candid Q&A in The Globe and Mail, Fleishman-Hillard President and CEO Dave Senay reveals the “two traits of a successful firm” and explains why, when it comes to consumers, the “harpoon-’em-to-death era” is over.

    Read: Power to the PR People

  • Social Media Creates Change and Controversy in Malaysia

    The influence of digital communications in Malaysia has been described by industry observers as “transformative.” In a PRWeek article, communications specialist Ku Kok Peng discusses the country’s “rapid adoption of social media,” which has recently emerged as a key platform in motivating public opinion.

    Read: Focus on Malaysia

  • Innovative Public-Private Healthcare Partnerships

    From providers to parents to government officials, everyone wants to know who’s providing the best care and how they’ll access it. In “Innovative Strategies for Addressing Today’s Healthcare Challenges,” an in-depth report published in the International Journal of Innovation Science, innovation specialist Kathie Thomas and public affairs specialist Mary Beth Luna Wolf discuss the benefits of public-private partnerships to both organizations and consumers. Topics covered include harnessing assets, the use of collaboration tools and value assessment methodology.

    Study: Innovative Strategies for Addressing Today’s Healthcare Challenges